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The holiday season is the busiest time of year for many businesses, accounting for a large percentage of their sales. With the right social media marketing strategy, your business can capitalize on this opportunity, maximizing your revenues during the holiday season. This article will provide you with some effective social media marketing methods to help you take full advantage of the 2021 holiday season.
Social Media
Facebook is Rebranding and Updating Its Name
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What’s the Significance of Facebook’s Rebranding?
After Facebook’s recent internal document leak by whistleblower Frances Haugen, the company has been subject to intensified scrutiny from its userbase, leading to ongoing government investigations. And while Facebook had been planning on transitioning from being a social media brand to what Mark Zuckerberg has termed “a metaverse company” before these events, the timing of Facebook’s name change is no coincidence.
TikTok Testing Stories Feature to Compete With Instagram & Snapchat
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Initially released by Snapchat in 2013, stories have since become a prominent feature on social media platforms including Instagram, Facebook, Pinterest, LinkedIn, and YouTube. And with TikTok’s upsurge in popularity, adding a stories feature to their platform can be seen as a natural step toward further growing the social media app’s userbase.
LinkedIn Publishes B2B Branding Guide
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LinkedIn® recently released a pocket guide on how to optimize B2B brand marketing. And while this guide mostly pertains to marketing on LinkedIn, the information provided can definitely help improve your marketing strategies across multiple platforms.
Instagram Is Intensifying Competition With TikTok and YouTube
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Widely known as a photo sharing app, Instagram may be shifting toward user generated video content in an attempt to pick up some market share from competitors like TikTok and YouTube. The continuously expanding number of social media apps and platforms makes it necessary for brands to evolve alongside internet culture in order to maintain relevancy in this competitive space. So, what does this mean for Instagram?
Celebrating Social Media Day 2021
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Founded by Mashable on June 30th, 2010, Social Media Day recognizes the significant role social media plays within the lives of people worldwide. There’s a good chance that you have looked at your phone at some point today, eager to check out the latest social media updates from your favorite profiles.
Diversifying Your Social Media Posts
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Social media has become increasingly saturated with posts from many profiles featuring similar types of content. For your brand to stand out, you should always be looking to keep your social media posts relevant, engaging, and diversified.
Facebook Confirms It’s Having Issues Today
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Facebook has confirmed on their Twitter account using the hashtag #facebookdown that many users (including us!) “are having trouble uploading or sending images, videos and other files on our apps”. For may of us, along with having trouble adding a post, Facebook is loading very slowly and most of the images are missing. Here is the official tweet from Facebook:
Website Management Quick Tip #1: Use a “Blog First” Social Media Strategy
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Small business site owners should always be looking for ways to improve their website’s performance – both in the search engines and in terms of how current and prospective customers use their site. To help in that very worthwhile endeavor, Electric Bricks will be publishing a series of “Quick Tip” articles aimed at offering real-world advice and strategies that are both effective and realistic for any busy small business owner. This is the first in that series.
Grow Your Business with Social Media Marketing
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If you are not using social media for your business, you could be missing out. Big time!
Social media is one of the most cost-effective marketing tools that can be used to improve your brand awareness. By applying a good social media strategy, it can help you significantly increase your brand recognition and help you grow a wider audience for your business.