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Adhering to Facebook’s recommended image guidelines helps ensure that your business is professionally represented throughout the social media platform. This article will provide you with the ideal image sizes to create and upload to the various sections of your Facebook Business Page. Additionally, we have included some guidance on using this imagery to your full advantage.
Social Media
Social Media Management – Learning About Your Target Market
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Creating social media posts that maximize user engagement and reach requires you to have a comprehensive understanding of your target market. Of course, information like their age, gender, and income is helpful, but you should also learn the types of language and imagery most likely to lead to positive interactions.
How Can Your Business Effectively Manage Its Social Media Accounts?
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Social media has the power to boost brand visibility and earn the trust of current and potential customers. However, you need to develop a comprehensive and goal-oriented social media management strategy to accomplish this. This article will provide you with some guidelines to help you effectively manage your business’s social media accounts, with an emphasis on maximizing user engagement and reach.
Twitter Has a New CEO
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Jack Dorsey, co-founder of Twitter, recently announced that he would be stepping down from his role as CEO. Twitter’s CTO, Parag Agrawal, is set to replace Dorsey as CEO and gain a seat on the board of directors.
Facebook – Welcome to the Metaverse
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As we recently discussed, Facebook Inc. has rebranded and updated its name to Meta. You may have noticed that the Meta logo now appears when logging into the latest version of Instagram. But aside from a simple name change, what does this mean for the company moving forward?
Strategizing Your Social Media Marketing for the Holiday Season
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The holiday season is the busiest time of year for many businesses, accounting for a large percentage of their sales. With the right social media marketing strategy, your business can capitalize on this opportunity, maximizing your revenues during the holiday season. This article will provide you with some effective social media marketing methods to help you take full advantage of the 2021 holiday season.
Facebook is Rebranding and Updating Its Name
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What’s the Significance of Facebook’s Rebranding?
After Facebook’s recent internal document leak by whistleblower Frances Haugen, the company has been subject to intensified scrutiny from its userbase, leading to ongoing government investigations. And while Facebook had been planning on transitioning from being a social media brand to what Mark Zuckerberg has termed “a metaverse company” before these events, the timing of Facebook’s name change is no coincidence.
TikTok Testing Stories Feature to Compete With Instagram & Snapchat
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Initially released by Snapchat in 2013, stories have since become a prominent feature on social media platforms including Instagram, Facebook, Pinterest, LinkedIn, and YouTube. And with TikTok’s upsurge in popularity, adding a stories feature to their platform can be seen as a natural step toward further growing the social media app’s userbase.
LinkedIn Publishes B2B Branding Guide
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LinkedIn® recently released a pocket guide on how to optimize B2B brand marketing. And while this guide mostly pertains to marketing on LinkedIn, the information provided can definitely help improve your marketing strategies across multiple platforms.
Instagram Is Intensifying Competition With TikTok and YouTube
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Widely known as a photo sharing app, Instagram may be shifting toward user generated video content in an attempt to pick up some market share from competitors like TikTok and YouTube. The continuously expanding number of social media apps and platforms makes it necessary for brands to evolve alongside internet culture in order to maintain relevancy in this competitive space. So, what does this mean for Instagram?