If you’ve paid any attention to the news over the past few years, you’re probably aware that Facebook has faced its share of potential PR nightmares. Politics and privacy concerns aside, the most recent Pew Research Center study shows that 69% of Americans are still using Facebook
. This puts Facebook slightly behind YouTube as the second most used social media platform in the US. Instagram is showing a healthy growth trend in its third-place spot; however, Facebook owns Instagram, and their advertising platforms are somewhat intertwined.