Adhering to Facebook’s recommended image guidelines helps ensure that your business is professionally represented throughout the social media platform. This article will provide you with the ideal image sizes to create and upload to the various sections of your Facebook Business Page. Additionally, we have included some guidance on using this imagery to your full advantage.
Facebook Business Page Profile Picture
Your Facebook Business Page profile picture appears on most devices’ upper left section of the screen. Although this image is relatively small, it visually represents your brand in many areas throughout Facebook and is the first image users see when conducting a Facebook search.
Facebook Business Page Profile Picture Image Guidelines
- Minimum Upload Size: 180 x 180 pixels
- Display size on desktop: 170 x 170 pixels
- Display size on smartphone: 128 x 128 pixels
- Photo thumbnail: 32 x 32 pixels
Facebook Business Page Cover Photo
Your Facebook cover photo appears on your page as the background to your profile image. Your cover photo can further enhance the visual perception of your business while providing you with additional space to showcase your brand’s personality.
Facebook Business Page Cover Photo Guidelines
- Recommended Upload Size: 851 x 315 pixels
- Display size on desktop: 820 x 312 pixels
- Display size on smartphone: 640 x 360 pixels
- Minimum size: 400 x 150 pixels
Facebook Business Page Timeline Photos & Posts
Shared posts and timeline photos are the number one way of sharing across Facebook. These images will always appear on your page’s timeline and in your followers’ newsfeeds. Timeline posts allow you to share updates or news about your business.
- Recommended: 1200 x 630 pixels
- Minimum: 600 x 315 pixels
What Types of Images Should I Post on My Facebook Timeline?
Depending on the type of business you run, your timeline photos may differ. One thing that’s important to keep in mind is that no matter the type of business, around 80% of your Facebook Business Page’s timeline photos should be non-product or service-related and personable. These posts can include advice or insight from your field, a relatable quote, or even a picture from a recent company event.
Facebook Business Page Event Cover Photos
Facebook events are an essential tool to get your followers’ attention and keep it. Reminders are sent to attendees, and users can even sync Facebook events to their calendars.
Facebook Business Page Event Cover Photo Guidelines
- 1920 x 1005 pixels
Selecting The Right Event Cover Photo
The imagery representing your upcoming event can make or break a user’s decision on how they will respond. A unique, high-resolution image featuring captivating accompanying text will help attract attendees; try to refrain from using overly promotional language.
Facebook Business Page Imagery – Increasing Brand Awareness and User Engagement
Choosing the right images to represent your business on Facebook has the power to enhance your brand perception while enticing users to engage with your Facebook page. Always keep your target audience in mind, presenting imagery that resonates with them.