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The Crew

Electric Bricks has some of the most talented employees and contractors in the digital marketing industry. Each takes pride in their craft and always goes the extra mile for our clients.

Get to know us a little bit better…

Keith Paul


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Owner

Building his graphic arts roots working with Fortune 500 and large national brands in the commercial offset printing business in the early nineties, Keith Paul has a decades-long history of helping clients improve or develop an image that builds trust in their brand. Working for one of the largest commercial printers in Manhattan, he also got introduced to the world of website and software development when the company took the leap into the internet when it was still in its infancy.

Keith likes to say that he’s been building website for as long as there’s been an internet, and it’s true. Since the dial-up days he’s been building, designing, adapting, and growing as the technology has evolved. He has been accused of being both left- and right-brained – a talented and creative graphic artist with a logical and analytical computer programmer’s mentality.

As the creative art director and chief project manager, Keith has his hands in every project that Electric Bricks does. No site gets launched without his involvement and every client, no matter the size, knows they can speak to him at any time.

A life-long Long Islander, skiing with his family and relaxing on the beach with his wife, Lisa, are his passions. That, and a good sci-fi novel (when he has time!).

Krystle DiNicola

Photographer & Social Media Specialist

As a graduate of Long Island University with an MA in Interactive Multimedia Arts, Krystle DiNicola loves meeting the challenges of a maturing and continuously evolving social media industry. With more than 15 years of experience, she’s had great success providing quality social marketing campaigns to New York City and Long Island small businesses of every type.

In her free time, Krystle pursues her passions for nature photography and hiking.

Yvan Do

Google Ads Specialist

With close to 10 years of experience in digital marketing, Yvan Do has worked with numerous industries, including automotive, B2B, healthcare, finance & insurance, real estate, legal services, travel & hospitality, and more. She holds certifications in Google Ads, Google Analytics, and Microsoft (Bing) Ads. She has proven success in developing strategies for businesses and brands to generate year-over-year growth and improve their return on investment with paid search.

During her free time, Yvan enjoys CrossFit, touring local breweries, listening to live music, and hanging out at the river.

Steve Greco

Website Designer

Steve Greco is an exceptional graphic designer that specializes in website design, logo design and branding, and graphic design for print. He has decades of experience and is an expert in the entire Adobe Creative Suite of graphic design software.

Steve comes from a background ranging from small graphic design firms to large ad agencies where he’s worked on national print and TV campaigns. A designer at heart, he also enjoys coming up with promotional themes and copy concepts to fit a client’s needs. He is the creative engine behind the vast majority of the branding projects at Electric Bricks and has his hand in nearly every website project.

When Steve isn’t working, he enjoys golf, tennis, bike riding, and spending time with his family.

Matt Hogeboom

Website Designer/Developer

A former Senior Designer with Newsday, Matt Hogeboom has close to 2 decades of design and development experience and is an expert in UI, UX, mobile design, web design, branding and interaction design.

A fearless world traveler at heart who lived in Nicaragua for several years, Matt’s other passion is cooking and he loves preparing Latin-inspired dishes.

Chloe McGeehan

Social Media Specialist

Chloe McGeehan brings each brand she works with to life through unique content creation and personalized social media engagement. Specializing in illustration and graphic design, her artistic talent and experience with many types of local small businesses make her a huge asset to the Electric Bricks social media team.

When Chloe isn’t busy creating, she loves being outdoors, hiking, practicing yoga, and spending time with her family.

Russ Silberman


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Copywriter & Content Manager

Russ Silberman started as the Social Media Manager for a large Manhattan-based entertainment website where he created and implemented highly successful digital marketing campaigns on Facebook and Twitter. He later took on the role of Digital CRM & Website Manager at a thriving Long Island company, heading their social media and email marketing efforts while administrating their WordPress and Magento websites.

As the Digital Content Manager at Electric Bricks, Russ handles the creation, curation, and publication of online content for many of our clients. In combination with his ten-plus years of digital marketing experience, Russ’ passion for writing and communicative abilities have made him an integral part of the Electric Bricks team.