Social Media

Facebook and Instagram Reels Monetization Updates

Russ Silberman 2023-04-05
Reading Time: 3 minutes
Creators and influencers relied on the Facebook and Instagram Reels Play bonus program to provide them with an extra source of income throughout 2022. However, in mid-March 2023, reputable online media outlets reported that Meta was discontinuing Reels bonuses for creators worldwide.

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Curating Imagery and Content for Your Social Media Posts

Gus Gonzalez 2022-10-19
Reading Time: < 1 minutes
With millions of social media posts published daily, having the right content curation strategy is a must if you are trying to bring the most value to your audience.

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Recommended Image Sizes for Facebook Business Pages

Chloe McGeehan 2022-04-08
Reading Time: 2 minutes
Adhering to Facebook’s recommended image guidelines helps ensure that your business is professionally represented throughout the social media platform. This article will provide you with the ideal image sizes to create and upload to the various sections of your Facebook Business Page. Additionally, we have included some guidance on using this imagery to your full advantage.

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Social Media Management – Learning About Your Target Market

Russ Silberman 2022-03-09
Reading Time: < 1 minutes
Creating social media posts that maximize user engagement and reach requires you to have a comprehensive understanding of your target market. Of course, information like their age, gender, and income is helpful, but you should also learn the types of language and imagery most likely to lead to positive interactions.

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How Can Your Business Effectively Manage Its Social Media Accounts?

Russ Silberman 2022-02-08
Reading Time: 2 minutes
Social media has the power to boost brand visibility and earn the trust of current and potential customers. However, you need to develop a comprehensive and goal-oriented social media management strategy to accomplish this. This article will provide you with some guidelines to help you effectively manage your business’s social media accounts, with an emphasis on maximizing user engagement and reach.

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Twitter Has a New CEO

Russ Silberman 2021-12-01
Reading Time: < 1 minutes
Jack Dorsey, co-founder of Twitter, recently announced that he would be stepping down from his role as CEO. Twitter’s CTO, Parag Agrawal, is set to replace Dorsey as CEO and gain a seat on the board of directors.

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Facebook – Welcome to the Metaverse

Russ Silberman 2021-11-22
Reading Time: < 1 minutes
As we recently discussed, Facebook Inc. has rebranded and updated its name to Meta. You may have noticed that the Meta logo now appears when logging into the latest version of Instagram. But aside from a simple name change, what does this mean for the company moving forward?

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Strategizing Your Social Media Marketing for the Holiday Season

Russ Silberman 2021-11-08
Reading Time: 2 minutes
The holiday season is the busiest time of year for many businesses, accounting for a large percentage of their sales. With the right social media marketing strategy, your business can capitalize on this opportunity, maximizing your revenues during the holiday season. This article will provide you with some effective social media marketing methods to help you take full advantage of the 2021 holiday season.

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Facebook is Rebranding and Updating Its Name

Russ Silberman 2021-10-28
Reading Time: < 1 minutes

What’s the Significance of Facebook’s Rebranding?

After Facebook’s recent internal document leak by whistleblower Frances Haugen, the company has been subject to intensified scrutiny from its userbase, leading to ongoing government investigations. And while Facebook had been planning on transitioning from being a social media brand to what Mark Zuckerberg has termed “a metaverse company” before these events, the timing of Facebook’s name change is no coincidence.

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TikTok Testing Stories Feature to Compete With Instagram & Snapchat

Russ Silberman 2021-08-20
Reading Time: < 1 minutes
Initially released by Snapchat in 2013, stories have since become a prominent feature on social media platforms including Instagram, Facebook, Pinterest, LinkedIn, and YouTube. And with TikTok’s upsurge in popularity, adding a stories feature to their platform can be seen as a natural step toward further growing the social media app’s userbase.

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