Reading Time: < 1 minute
If you’re a fan of late-night TV, you may have recently seen a piece done by one of my favorites, John Oliver. His show, Last Week Tonight (on HBO/Max), aired a segment recently on an internet scam known as “pig butchering“. This is something everyone should be aware of, as it’s not just intended to target the elderly or the “unsophisticated” web user. Lots of everyday people are falling victim to this (including a bank manager, according to the piece) as it starts out feeling innocent and the scammer never even asks for money. And (surprise-surprise) the scammers are often making initial contact on social media (including LinkedIn), dating apps, and even as a “wrong number” text that develops into a conversation.
Social Media
Where to Find Quality Stock Images for Social Media Posts
Reading Time: 3 minutes
Let’s face it: we aren’t all professional photographers or digital media creators. But you want your business to look professional when posting on social media. Stock image websites provide businesses access to millions of quality photos, videos, and other forms of media. This post provides information about where to find quality stock images to use in your social media posts.
5 Tips for Planning a Social Media Content Calendar
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In today’s digitally forward world, it’s crucial for any business to have a curated, up-to-date social media presence that shows customers exactly who you are. A well-organized social media calendar can be your biggest tool and make all the difference in maintaining consistency, engaging your audience, and driving results. Here are our top tips for creating an effective social media calendar that keeps your content strategy on track.
Facebook and Instagram Reels Monetization Updates
Reading Time: 3 minutes
Creators and influencers relied on the Facebook and Instagram Reels Play bonus program to provide them with an extra source of income throughout 2022. However, in mid-March 2023, reputable online media outlets reported that Meta was discontinuing Reels bonuses for creators worldwide.
Curating Imagery and Content for Your Social Media Posts
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With millions of social media posts published daily, having the right content curation strategy is a must if you are trying to bring the most value to your audience.
Recommended Image Sizes for Facebook Business Pages
Reading Time: 2 minutes
Adhering to Facebook’s recommended image guidelines helps ensure that your business is professionally represented throughout the social media platform. This article will provide you with the ideal image sizes to create and upload to the various sections of your Facebook Business Page. Additionally, we have included some guidance on using this imagery to your full advantage.
Social Media Management – Learning About Your Target Market
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Creating social media posts that maximize user engagement and reach requires you to have a comprehensive understanding of your target market. Of course, information like their age, gender, and income is helpful, but you should also learn the types of language and imagery most likely to lead to positive interactions.
How Can Your Business Effectively Manage Its Social Media Accounts?
Reading Time: 2 minutes
Social media has the power to boost brand visibility and earn the trust of current and potential customers. However, you need to develop a comprehensive and goal-oriented social media management strategy to accomplish this. This article will provide you with some guidelines to help you effectively manage your business’s social media accounts, with an emphasis on maximizing user engagement and reach.
Twitter Has a New CEO
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Jack Dorsey, co-founder of Twitter, recently announced that he would be stepping down from his role as CEO. Twitter’s CTO, Parag Agrawal, is set to replace Dorsey as CEO and gain a seat on the board of directors.
Facebook – Welcome to the Metaverse
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As we recently discussed, Facebook Inc. has rebranded and updated its name to Meta. You may have noticed that the Meta logo now appears when logging into the latest version of Instagram. But aside from a simple name change, what does this mean for the company moving forward?