Digital Marketing

Social Media Management – Learning About Your Target Market

Creating social media posts that maximize user engagement and reach requires you to have a comprehensive understanding of your target market. Of course, information like their age, gender, and income is helpful, but you should also learn the types of language and imagery most likely to lead to positive interactions.

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Optimizing Your Calls-to-Action

The calls-to-action (CTAs) on your website can greatly influence a user’s decision to make a purchase, call your business, or engage in other ways that can increase your bottom line. Several factors contribute to the effectiveness of the CTAs on your website.

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New Web Designs for Long Island Businesses and Organizations

The Electric Bricks web design and development team has been building websites for businesses throughout the US for over a decade. And because our flagship office is on Long Island, this article will highlight some of the Long Island-based companies and organizations whose websites we have recently launched.

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Strategizing Your Social Media Marketing for the Holiday Season

The holiday season is the busiest time of year for many businesses, accounting for a large percentage of their sales. With the right social media marketing strategy, your business can capitalize on this opportunity, maximizing your revenues during the holiday season. This article will provide you with some effective social media marketing methods to help you take full advantage of the 2021 holiday season.

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Custom Video Production – Uniquely Marketing Your Brand

As a full-service digital marketing agency, we provide businesses with everything needed to thrive within their specific industries. Custom video production is one of the specialty services we offer, enabling your brand to stand out from the competition effectively.

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LinkedIn Publishes B2B Branding Guide

LinkedIn® recently released a pocket guide on how to optimize B2B brand marketing. And while this guide mostly pertains to marketing on LinkedIn, the information provided can definitely help improve your marketing strategies across multiple platforms.

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Celebrating Social Media Day 2021

Founded by Mashable on June 30th, 2010, Social Media Day recognizes the significant role social media plays within the lives of people worldwide. There’s a good chance that you have looked at your phone at some point today, eager to check out the latest social media updates from your favorite profiles.

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Should I Blog? The Benefits of Business Blogging

What comes to mind when you think about the term “blog”? For many, a blog connotes a website primarily consisting of articles written on topics that appeal to a targeted audience; for example, a blog for car enthusiasts that publishes a weekly blog post pertaining to, you guessed it, cars. And while this is one definition of a blog, there are other forms of blogging that serve purposes aside from capturing the attention of a specific fanbase.

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Web Content Copywriting for Higher Conversion Rates

Building a website that successfully generates sales is the goal for nearly any type of business. And to achieve this, your website should be filled with quality content that encourages visitors to take the action you want them to take. In this article, we are going to discuss how you can leverage the written content on your website to prompt users to take that desired action and boost your conversion rates.

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Adapting to the “New Normal” with Digital Marketing

The COVID-19 pandemic has had a profound impact on all of us. The ways in which we live our lives have taken a dramatic shift, and many of these changes may be continuing far into the future. So how can businesses learn from these uncertain times to adapt for maximized success in the years to come?

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