When someone looks up your business, they often see your Google listing before your website. It’s the small box that pops up with your hours, reviews, and contact info. You can think of it as your digital storefront. If the information there isn’t correct or is incomplete, you are missing out on a lot of potential business opportunities.
The world of branding, marketing and communications have gone through drastic changes in just the past few years. With the advent of bloggers and social media influencers and their ability to dominate social media platforms with just one post, it’s changing the way that even small businesses approach how they can most effectively entice customers to learn more about the goods and services that they offer. Loosely defined as digital marketing, smart business owners need to use the many tools that are available to create a powerful online presence.
Thankfully, it is never too late to start tracking your digital marketing campaign success, and there are several ways that you can measure it.