Digital Marketing

6 Tips to Optimize Your E-commerce Site for the Holiday Season

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The holiday season, along with Black Friday, is just around the corner. Shoppers are already on the lookout for the best deals and gift ideas, making it an ideal time to boost your sales. To make the most of the season, you need to ensure your e-commerce site is well-optimized and you have an effective marketing strategy. Here are 6 essential steps to help prepare and optimize your e-commerce site and marketing plan for Black Friday and the holiday season.

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SEO for Long Term & PPC for Immediate Results: Why Using Them Together is Most Effective

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Two powerful digital marketing strategies often stand out to most when looking into ways to maximize efforts: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both approaches can be significantly impactful when it comes to your online visibility and driving valuable traffic to your website. While both are effective on their own, the real power happens when you combine both strategies and use SEO and PPC together.

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The Difference Between a Web Designer and a Website Developer

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The terms website designer and web developer are often used interchangeably, but they are absolutely not the same thing. And the differences are significant. While many web developers are sometimes designers, the vast majority of designers are typically not developers. Let’s take a quick look at the differences and why it should matter to anyone building a website.

Allow me to preface this article by stating clearly that Electric Bricks is both a web design and development agency. And being able to make that claim is what sets us apart from many of the smaller companies out there.

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Google Ads Advertiser Verification – What’s That All About?

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Around March of 2020, Google began letting businesses that advertise on the Google Ads platform know that they will be required to complete an “identity verification” in order to continue using Google Ads. Typically, Google will send an email to the account holder alerting them that they must “start identity verification to continue serving ads”, or something to that effect. This is not optional. Let me repeat that – this is not optional! You will have 30 days from the date you receive that first email to begin the verification process. If you do not, Google will quite simply stop serving your ads, and your account will be paused.

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Web Design & Content – Do They Match Your Brand?

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Frequently, your website is what introduces your business to potential clients. So, think about some of the first interactions you’ve had with prospective clients which generated a sale or maybe even led to a lifelong business relationship. Your website should get as close as possible to emulating those interactions. Does your website design and content accomplish this?

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Social Media Management – Learning About Your Target Market

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Creating social media posts that maximize user engagement and reach requires you to have a comprehensive understanding of your target market. Of course, information like their age, gender, and income is helpful, but you should also learn the types of language and imagery most likely to lead to positive interactions.

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Optimizing Your Calls-to-Action

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The calls-to-action (CTAs) on your website can greatly influence a user’s decision to make a purchase, call your business, or engage in other ways that can increase your bottom line. Several factors contribute to the effectiveness of the CTAs on your website.

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New Web Designs for Long Island Businesses and Organizations

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The Electric Bricks web design and development team has been building websites for businesses throughout the US for over a decade. And because our flagship office is on Long Island, this article will highlight some of the Long Island-based companies and organizations whose websites we have recently launched.

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Strategizing Your Social Media Marketing for the Holiday Season

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The holiday season is the busiest time of year for many businesses, accounting for a large percentage of their sales. With the right social media marketing strategy, your business can capitalize on this opportunity, maximizing your revenues during the holiday season. This article will provide you with some effective social media marketing methods to help you take full advantage of the 2021 holiday season.

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Custom Video Production – Uniquely Marketing Your Brand

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As a full-service digital marketing agency, we provide businesses with everything needed to thrive within their specific industries. Custom video production is one of the specialty services we offer, enabling your brand to stand out from the competition effectively.

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