Social media has the power to boost brand visibility and earn the trust of current and potential customers. However, you need to develop a comprehensive and goal-oriented social media management strategy to accomplish this. This article will provide you with some guidelines to help you effectively manage your business’s social media accounts, with an emphasis on maximizing user engagement and reach.
Social Media Management – Researching Your Target Market
You most likely have a good concept of the types of people who define your target market. And if you need some assistance, doing a quick Google search for “(insert your product or service) target markets” will almost always generate relevant data. Next, create written snippets for your social media posts that genuinely connect with your ideal customer. Think about the type of language your target market will be most likely to read and engage with.
Curating Eye-Catching Imagery for Your Social Media Posts
The types of images you should use will largely depend on the type of business you run and its target market. No matter your industry, there’s a good chance you’ll be able to use your own photos. And you don’t need to be a professional photographer to take high-quality shots of your work. The camera on your smartphone is similar in quality to a camera that would have cost over $1,000 less than a decade ago. We recommend taking smartphone photos while holding your phone horizontally as these photos are easier to optimize for social media. If you opt not to take the photos yourself, there are plenty of stock image websites with affordable subscription plans, including 123RF, Envato Elements, Shutterstock, and Adobe Stock. Whether taking the photos yourself or using stock imagery, select attention-grabbing images complementing the correlating text.
Social Media Image Sizes
To ensure your images appear correctly on your social media pages, you may need to crop them to meet each platform’s guidelines. Pictures that don’t adhere to these guidelines will still show up, but they could be distorted or cut out essential aspects.
Facebook Recommended Image Guidelines
Facebook Feed Posts: 1,080 x 1,350 pixels
Facebook Stories: 1,080 x 1,920 pixels
Instagram Recommended Image Guidelines
Instagram Feed: 1,080 x 1,350 pixels
Instagram Stories: 1,080 x 1,920 pixels
Twitter Recommended Image Guidelines
Image size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1200 x 628 pixels is recommended for 1.91:1 aspect ratio. Larger images will be better optimized for when users click to expand images.
Create a Social Media Calendar
Creating a social media calendar will help keep your social media management efforts on track, ensuring content is prepared for the foreseeable future. Social media platforms like Facebook enable you to create posts and schedule them to publish on designated dates. You can also use applications to schedule social media posts such as Hootsuite, Sprout Social, Zoho Social, eclincher, and Socialbakers.
Need a Helping Hand With Social Media Management?
It isn’t easy to find time to manage your social media accounts when running a business. Our social media management team can help your business thrive on social media, enabling you to focus on your work.