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If you are a busy small business owner, the last thing you have time for is keeping up with social media, yet it could be by far one of the most important things you do to keep your business thriving. Gone are the days when just a few people used social media for reviews, product offerings and more. Today, it’s second nature for potential customers to check out your business online before even bothering to visit your website.
Consider Hiring a Social Media Expert
It makes sense to hire a company to help manage your social media since there are so many factors involved and the need for new content is never ending. Electric Bricks offers this type of full service and can keep your followers not only interested, but also updated on what’s new with your brand. Something that used to be a luxury is certainly now a bona fide way to keep your business on track.
What Platforms Do You Use?
While there are many ways to tell your story online, below are the platforms that most people regularly engage with depending on their specific needs and personal style. Some small businesses only need a few to show they are fully vested in their customer community.
Instagram:
Currently the “place to be” for people of all ages. This is a great place to position your brand with eye-catching imagery while attracting new followers that could quickly turn into customers. Our team of experts know the secrets to creating standout content.
LinkedIn:
This platform changes its algorithm often, so it’s important to work with a knowledgeable social media manager who is well versed in managing what type of posts will work well. Although it’s considered to be a professional networking site, it gives your business the opportunity to look credible while allowing you to connect with other business owners and is filled with rich resources shared daily by its members.
Facebook:
This platform is a popular power base for small businesses. Keeping your Facebook page updated with fresh content on a consistent basis helps boost brand awareness while engaging current and potential customers. We can also manage the comments and inbound messages you may receive and answer them on a timely basis.
Twitter (X)
Ever tried to keep your message to 280 characters? It’s not easy, but our team knows how to write concise tweets that quickly present the uniqueness of the products or services you offer.
Consider hiring someone to do your social media as an investment into the future of your company. It’s a way to gain valuable time that you can put back into facing the daily challenges of being a small business owner. Contact us today to learn more about how we can make your social media contribute to the success of your company.
Just starting out on your entrepreneurial journey? The idea of building a website for your business may be the last thing on your list, but in reality it should be considered as one of your top priorities. Even a simple website can be a launching pad to let your future customers know who you are and the products or services you offer.
Start with the Basics
Finding a well versed design company that can bring your vision to life is crucial. The team you choose to work with must take the time to not only understand your business, but also your future goals. No matter how simple or sophisticated your website starts out, it has to carefully tell your story in a way that the community you build is motivated to consistently visit your site, make a purchase, or even just be curious about any new product offerings.
Content is King
Many new business owners are hesitant to build a website as they worry they don’t have enough content.
It’s important to keep in mind that your website is always going to be a work in progress. You can start with the basics and then keep adding features as your business growth warrants it. A great website company will work with you to establish your vision and the unique messages you want to communicate to visitors to your site.
Your Website is More than a Landing Page
What many entrepreneurs don’t realize is how to put a site to work for them. Your site can easily be designed to handle e-commerce, provide resources and most importantly convey your unique story. Depending on the company that you select, they may also provide assistance with search engine optimization (SOS), Google ads, search engine marketing (SEM), email marketing and much more.
At Electric Bricks, we just celebrated 17 years of helping our clients succeed on the web. We understand the intricacies of being a small business owner and look forward to guiding you along the way, making use of the many services we offer. Contact us today to learn more about how we can help you to get started.
Have you ever stopped to think about the story you are conveying to your customers? Do they even know what you offer and why it’s important to them? Too many small businesses are so busy running their day-to-day business that they don’t give much thought to the outward perception of their brand.
Are You Story Telling, Story Selling or Even Story Yelling?
Your customers are bombarded daily with messages and visuals from various social media platforms, so how do you stand out? The first thing you have to do is ask yourself the “why.” Why did you go into business in the first place? What made you so excited that you were confident that you had a unique offering for prospective consumers? Why are the products or services that you offer different from any others? These are the stories you need to tell. Unfortunately, most entrepreneurs don’t take the time to examine how they are positioning what they are selling. Your messages need to convey how genuine you are and why your products stand out.
Has Storytelling Changed?
“In an age of AI, people are seeking more human connection. Smart business owners can tap into this opportunity by making sure that the story they tell is one that will continually resonate with their purchase community and leave them wanting to know more!” – EB Owner Keith Paul
At Electric Bricks we have a very talented team of storytellers who can help with writing the content for your website, craft blogs and assist with visuals for maximum impact. Contact us today so that we can learn more about your story and how we can help you to illuminate it.
Visibility has become the new litmus test for small business owners. Let’s face it. You could have the world’s best products or services, but without having exposure to potential new customers to grow your business, it could quickly go nowhere. At a time when social media dominates, it’s even more challenging to be “seen” when hundreds, if not thousands of images flood our phones every day. Your competition could even be posting many of them.
Being visible requires being strategic. That’s where the experts at Electric Bricks can step in and provide the guidance you need to ensure that you have a viable presence with your current consumers, and allow you to further enhance the community that you have started to build. While this may seem like a luxury when you are so busy running the day to day operations of your company, trust us, it’s now a non-negotiable factor for ensuring your long term success.
A recent article by MIT Sloan Management Review said it best “Transparency has changed how organizations grant authority. In a system built on peer recognition and client trust, the ability to project competence visibly — through clear communication, consistent behavior, and aligned digital presence — now anchors personal reputation. Those who master visible legitimacy become the reference points that others follow.”
Where To Begin?
It goes without saying that having a viable website is the first place to take action, but that is just a first step. If no one ever finds your site, then it can never do what it was designed to do – help you grow your business. By building a site, you can then add a variety of other resources to enhance the attraction to your brand.
E-COMMERCE WEBSITE DEVELOPMENT
These days, everything you want to buy seems to be a simple click away. According to usafacts.org “In 2024, Americans spent $1.2 trillion on online retail, or a record 16.1% of the $7.4 trillion spent on retail overall. This is nearly two percentage-points higher than 2022, when 14.4% of retail sales happened online.” Consumers of all ages have become savvy about doing the majority of their shopping on their mobile device, which also highlights why the ability to sell items from your website is a must in this digital age. At Electric Bricks, our team of experts can construct your e-commerce site so that it works seamlessly across any device or screen, which means your customers can find you and shop any time of the day or night.
SOCIAL MEDIA MANAGEMENT
The thought of maintaining an active social media presence can overwhelm even the best intentioned small business owner. Gathering content, deciding what to feature and even what time of day to post can be exhausting and can quickly take precious resources away from running your company. The social media experts at Electric Bricks can manage all of your business’s social media accounts and help you decide which platforms make the most sense for you and your customer base. Whether you choose to be on Facebook, Instagram, LinkedIn or prefer other avenues to talk about your goods or services, we can help you optimize your brand stories and increase your visibility in the right place and at the right time.
GOOGLE ADS & SEARCH ENGINE OPTIMIZATION
Visibility is what matters when it comes to search engine optimization. If your website link continually shows up lower than your competitors when someone does a search, sooner or later your profitability will begin to drop. On the other hand, being the first name they see, can help to attract both current and potential new customers. We have Google Ad specialists on our team who are experts at developing strategies to get you in front of the right customers, with the necessary messages and positioning.
BLOGS
What many small business owners don’t realize is how powerful it can be to host a blog section on your website. Blogs help you to become visible by telling your unique stories and what can quickly set you apart from others that may offer the same goods or services. Showcasing current and relevant articles on a consistent basis lets your customers know that you take them and your business seriously. It’s also a great place to tease new products or services that you may be offering in the future to help keep them interested.
Fun fact: Updating your website with fresh content is great for search engine optimization.
To explore more ways that we can help your company become more visible, contact us today. We can be your trusted digital marketing partner and provide a framework to set you on the road to success.
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