Google Ads & Search Engine Marketing (SEM)
When properly implemented, advertising with Google Ads (commonly referred to as search engine marketing (SEM), pay-per-click (PPC) advertising, or paid search) can play a significant role in driving sales and creating brand awareness for small businesses. As a Google Partner, the digital marketing experts at Electric Bricks have the knowledge and experience needed to help you increase revenue while keeping your costs under control.
Get on Page One and Find the Right Customers with Google Ads
Potential customers in your area are using Google right now to search for the products or services that you offer. Being the first name they see significantly increases your odds of getting their business. With Google Ads (formerly AdWords) it’s possible to get your website on page one of Google immediately. But doing it right requires an understanding of the tools, the strategies, and the competition. Otherwise, you risk advertising to the wrong customers and wasting both time and money.
Our Google Ads specialists are all certified experts and can develop a strategy that gets your name in front of the right customers, in the right areas, at the right time.
Keyword & Competitive Analysis
It all starts with a thorough keyword analysis. After gaining a comprehensive understanding of your business and your ideal customers, we do an extensive review of the search terms that are likely to drive those customers to your site. This helps us not only understand the competitive landscape, but also allows us to give you a real-world understanding of what the actual costs per click will be.
Optimized Ads Designed to Deliver
An ad on Google has only 300 characters to convince someone that not only does your company actually offer the product or service they are looking for, but that your company is a better choice than the competition. No easy feat. With decades of marketing experience and dozens of successful campaigns, our Google Ad experts build ad campaigns that deliver results.
Custom Landing Pages
When customers click your ad, they will be directed to an optimized page built specifically for that campaign with a clear call to action. This not only helps customers make informed decisions and builds trust, but encourages them to engage with you quicker, and significantly increases the likelihood of them becoming a customer.
Continuous Cost-per-Click (CPC) Optimization
Our goal is to keep your cost-per-click as low as possible while driving as many actual buying customers to you as possible. When you’re paying for every click, every click counts. Your Google-certified ad expert will be monitoring your campaigns weekly, ensuring that you not only stay within budget, but that any changes to the advertising landscape (new competition, new search term or keyword opportunities, changes in buyer habits) are factored into the strategy. Ad text, target keyword lists, and landing pages are continuously reviewed and improved for performance.
Monthly Campaign Monitoring & Reporting
Every month you’ll get an easy to understand report outlining the performance of your campaigns and an overview of all the performance and strategy improvements we did that month. These fully transparent reports not only help you understand how well your ads are doing but give you valuable insight into your customers and the competition. And you’ll be able to speak to us at any time to review the reports and make sure you fully understand how your campaigns are performing.
These monthly reports tell you where your clicks came from, when they happened, and which of them successfully led to conversions. Our SEM experts use this data to continually optimize your campaigns. Month-over-month, you’ll see CPC drop as your conversion rates rise.
Many businesses rely on customers calling rather than completing a sale on a website. Professional services such as law firms, medical offices, and insurance brokerages, among many others, need to speak with potential customers before they are ready to buy. Electric Bricks can build campaigns that allow you to track any call that originated from a Google search. Caller ID, call length, and repeat callers are just some of the data you’ll get.