LinkedIn® recently released a pocket guide on how to optimize B2B brand marketing. And while this guide mostly pertains to marketing on LinkedIn, the information provided can definitely help improve your marketing strategies across multiple platforms.
Some Focal Points Within LinkedIn’s Brand to Demand Pocket Guide
- How can you accurately measure the impact of brand campaigns when the cause-and-effect is not as straightforward as direct response? (Hint: Give your campaigns time to play out and do their jobs!)
- What’s the right targeting balance for branding efforts: narrowly focused or broader?
- How can you integrate organic and paid tactics to maximize brand marketing effectiveness on LinkedIn?
- What’s the right mix of rational vs. emotional ads?
Making the Most of Your Digital Marketing Efforts
At Electric Bricks, our team of social media experts can create effective digital marketing strategies that gain your business exposure and drive in new customers. From Facebook Ads and social media marketing to managing your business’s profiles on all of the most popular social media platforms, we’ve got you covered.