The holiday season is the busiest time of year for many businesses, accounting for a large percentage of their sales. With the right social media marketing strategy, your business can capitalize on this opportunity, maximizing your revenues during the holiday season. This article will provide you with some effective social media marketing methods to help you take full advantage of the 2021 holiday season.
Social Media Marketing for the Holidays
Social Media Management
Social media platforms like Facebook, Instagram, and Twitter can widen your brand’s reach and help get your marketing message directly to your target market. Proactively managing your social media accounts by posting new, quality content 3-5 times per week will help engage your customers while enabling your business to stand out from the competition. We advise frequently publishing new content to your social media pages throughout the year, but it’s essential during the holiday shopping season.
In addition, planning out and creating your posts beforehand will leave you free to run your business when the holiday rush begins. Certain social media platforms, including Facebook, allow you to prepopulate and schedule posts to publish on the dates and times you set automatically. Additionally, some applications enable you to schedule posts across nearly all of the biggest social media platforms. The most popular applications include:
Social Media Advertising
When implemented correctly, spending the additional time and money to create social media ad campaigns can significantly boost your marketing ROI. Once you’ve determined your sales goals (i.e., selling a specific product or service) and developed attention-grabbing written and visual content, platforms like Facebook Ads Manager give you the power to target the niches most likely to make a purchase. Additionally, we recommend creating a landing page on your website, purpose-built to drive sales, in combination with developing quality ad content. Studies have shown that a poorly designed landing page can have a bounce rate averaging upwards of 70%.
Bounce rate – The percentage of visitors who leave your website immediately after viewing a single page
Why is this bounce rate so high? Because the majority of landing pages are not genuinely considering user experience. To minimize the bounce rate and maximize sales, your landing page should:
- Align with your advertising message (similar visuals and writing style)
- Make it easy for users to take the desired action (the less they need to do to complete the purchase, the better)
- Include a professionally designed and ideally placed call to action (CTA) button
- Load quickly (even a few milliseconds of additional load time can increase the bounce rate)
- Be optimized for all devices (i.e., desktop, tablet, mobile)
Black Friday is just a few weeks away, and Cyber Monday follows three days later. The sooner you begin developing your holiday social media marketing strategy, the better your chance of making it a success. And our team of social media marketing experts is always here to help.