Reading Time: 2 minutes
In the fast-paced digital world that we live in, a website is more than just a static online presence; it’s a dynamic platform that reflects your brand, engages your audience, and drives business growth. To remain relevant, (not just to your clients, but to Google as well) a website must be regularly updated and refreshed.
SEO for Long Term & PPC for Immediate Results: Why Using Them Together is Most Effective
Reading Time: 2 minutes
Two powerful digital marketing strategies often stand out to most when looking into ways to maximize efforts: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both approaches can be significantly impactful when it comes to your online visibility and driving valuable traffic to your website. While both are effective on their own, the real power happens when you combine both strategies and use SEO and PPC together.
Want to Rank Higher on Google? Here’s How…
Reading Time: 3 minutes
Disclaimer: Nothing in this article guarantees your website will rank higher on Google, Bing, or any other search engine. Search engine optimization (SEO) is a complex process that requires a consistent, multi-faceted approach and a great many factors can affect the success of any SEO campaign. The advice given below is only intended to be a part of a good SEO strategy that any site owner should employ. For more information, please contact Electric Bricks.
Keywords, Keyword, Keywords
A large part of content marketing includes having keywords in the copy so that when potential clients are searching for a specific product or service, you will appear in those searches.
FREE Seminar: Understanding SEO & Why It Matters
Reading Time: < 1 minute
Electric Bricks owner, Keith Paul, will be giving a free seminar next Wednesday, September 27th at 9:00am aimed at helping small business owners understand the complexities and benefits of Search Engine Optimization. This 1-hour seminar is part of the Miller Business Center’s Business Bites series. All Business Bites programs are completely free and include 30 minutes of networking and refreshments beforehand.
New Search Services Launching Soon at Electric Bricks
Reading Time: 2 minutes
The new year is almost upon us and Electric Bricks is busier than ever putting together new service offerings for our clients. Starting in 2017, Electric Bricks will be focusing heavily on three major areas that will help our clients get found in search engines and bring their small business website to the next level.
LIVE from the Professional Development & Social Media Symposium
Reading Time: 2 minutes
The (purposely short) article you are about to read was published as a demonstration during the Professional Development & Social Media Symposium.
At this very moment (or on Wednesday, January 13th, 2016, for those of you who aren’t reading this at the exact moment it was published) I am speaking at the Professional Development & Social Media Symposium held at the Nassau Country Club on Long Island. This event is being hosted by Meaghan Janedis, owner of Legacy Sport and partner at Glam Slam Gear.
Am I Allowed to Use This?
Reading Time: 6 minutes
I Am NOT A Copyright Expert!
I repeat, I am NOT a copyright expert! Nor do I understand intellectual property law or trademark law. But I can tell you this – if you are ever in doubt about whether you should reuse, repurpose, rewrite, transcribe, copy, or “borrow” something that someone else created then don’t. There are plenty of attorneys that make their living practicing (and defending) copyright law so if you have a burning question about what is legal I’d advise you to find one. What I’m sharing below is my layman’s understanding of what I think you should be aware of. But it is by no means intended to be a definitive guide to copyright law. In other words, don’t rely on this article to tell you everything you need to know. Do your own research and check out the links mentioned in this article for more information. And of course – use common sense!
Webmaster Guidelines & Google’s 1-Page SEO Guide
Reading Time: 2 minutes
My clients are always asking me what are the best ways to improve their rankings in the search engines. How to get on page 1 of Google. Sadly, there is no silver bullet. No trick or easy answer that will get you to the top. But there are some things you can do to help your chances.
Getting My Google Analytics Certification
Reading Time: < 1 minute
I’m very excited to announce that I am enrolled in a Google Analytics Certification Training course scheduled for the latter half of this week. Wednesday, June 12th thru Friday the 14th I’ll be attending class at Cardinal Path Training in New York City. As you might expect, I will have limited availability to phone, text, and email. Should you need me, email will be the best option, but please be patient.
41 Website Visitors from the International Space Station!
Reading Time: 2 minutes
Wow! I can hardly believe it! I got quite a surprising treat this morning. So I woke up and, like most mornings, got a cup of coffee (black, no sugar) and promptly logged into my Google Analytics account to see how my site was doing. Analytics has a great tool called Real-Time that lets you see website visitors on your site in, you guessed it, real-time, by placing little orange dots on a map of the world. Well, wouldn’t you know it but 41 people were surfing my site from the International Space Station! How cool is that? See for yourself. Here’s a screen-grab of the map straight from my Analytics account.