Disclaimer: Nothing in this article guarantees your website will rank higher on Google, Bing, or any other search engine. Search engine optimization (SEO) is a complex process that requires a consistent, multi-faceted approach and a great many factors can affect the success of any SEO campaign. The advice given below is only intended to be a part of a good SEO strategy that any site owner should employ. For more information, please contact Electric Bricks.
Keywords, Keyword, Keywords
A large part of content marketing includes having keywords in the copy so that when potential clients are searching for a specific product or service, you will appear in those searches.
Google likes to see keywords on landing pages, website copy, and blogs. However, when choosing keywords for which you want to rank higher, it’s important to first check out the list of keywords that you most want to improve rankings for by doing some test searches. There’s no point chasing rankings for low‐value keywords. Keep in mind that the first page of results is analyzed by content type, content format, and content angle. The content angle is basically a unique hook that sells your page to searchers and entices them to click on the link to your page.
Every blog you add to your website is another page that Google is going to index, so creating compelling content that delivers real value to potential clients is the key. More quality pages indexed can get you more opportunities to rank higher on Google.
Writing blog posts about common challenges that your clients face helps show your audience that you really know your stuff. This will help build your company’s credibility and authority and encourage people to trust your advice and guidance. The more quality content you produce to inform, help, and bring value for your readers, the more organic search visibility you will gain.
Remember, valuable content helps leverage all of the benefits of content marketing.
Google Loves Video
We live in a world where many people just don’t like to read much anymore; they like to know in a quick two minutes what a company does and how the company can help with their issues.
Statistics show that having videos on landing pages can increase conversion rates by 80 percent. Therefore, you can improve your company’s search engine ranking by creating better engagement with clients through video marketing. There are a few different types of videos that you should consider having on your website:
Client Testimonial Videos
Client testimonial videos are often the best kind of videos to have on your website. Your new potential clients want to know how your service can (and will) solve their specific problem. One of the best ways to prove this is by having testimonials from previous and current clients who are satisfied with your company’s services.
Brand videos showcase the company’s high-level vision, mission, and services. The goal of brand videos is to build awareness about the company and to intrigue your target audience.
Is your company hosting a conference, round table discussion, trade show, fundraiser, or another type of event? An event video is great for producing a highlight reel with interesting presentations from the event.
This type of video is used to help your audience better understand why they need your services. It also focuses on your knowledge and expertise in your field of practice.
Long Island digital marketing agency, Electric Bricks LLC, can help you with all aspects of search engine optimization, and so much more. Contact us or give us a call at (631) 909-1004 so we can evaluate your SEO and digital marketing efforts to see how we can improve your company’s rankings on Google.