Tracking and analyzing your website’s overall traffic is crucial to the success of your site. Google Analytics is a helpful tool for tracking and analyzing user behavior and website traffic. Here is some key information regarding Google Analytics that will help you understand the basics.
Understanding Key Concepts and Terms
You will often see the following terms while familiarizing yourself with Google Analytics.
Users (New and Returning): Individuals who visit your site. Returning visitors are those who have been on the site before and new visitors are navigating your site for the first time.
Sessions: A group of user interactions, such as clicks or page views, within a set time.
Bounce Rate: The percentage of sessions where users viewed only one page of the site before leaving.
Conversion: An activity a visitor completes on the site, such as signing up for a newsletter or making a purchase, that is considered a goal on the site.
Basic Reports
With Google Analytics, you’ll be able to monitor various types of user activity including:
Real-Time: You can monitor activities as they happen.
Behavior: See how users interact with your site.
Acquistion: Find out how visitors are learning about your site.
Audience: Learn what type of visitors are clicking on your site.
Integration with Other Tools
With Google Analytics, you’ll be able to utilize other helpful tools that will increase traffic on your site. Some useful tools include:
Google Ads: These ads can track the overall performance of your site.
Google Search Console: This can help you get a better idea of the organic search metrics.
E-commerce Platforms: This is a helpful detector that can analyze sales and revenue your site accumulates.
For further explanation of any of these features and a deeper comprehension of Google Analytics, contact us here today!