SEO

How an Optimized Google Business Profile Helps You Get Found

Russ Silberman 2025-10-05
Reading Time: < 1 minute

First Impressions Happen on Google

When someone looks up your business, they often see your Google listing before your website. It’s the small box that pops up with your hours, reviews, and contact info. You can think of it as your digital storefront. If the information there isn’t correct or is incomplete, you are missing out on a lot of potential business opportunities.

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Be Aware of Google’s Spam Policies When Creating Your Website

Suzanne Mobyed 2025-07-08
Reading Time: 2 minutes
If you decide to create a website on your own it’s important to be aware of Google’s spam policies, which are set in place to help protect users and improve the quality of search results. For content to be eligible to appear in Google Search results — whether it’s web pages, images, videos, news, or other types of material — it must comply with Google Search’s overall policies and spam policies. Here are some of Google’s spam policies to take note of. Keep Reading

Understanding The Many Benefits of Search Engine Optimization

Jan Madura 2025-04-16
Reading Time: 2 minutes

Search Engine Optimization, otherwise known as SEO, used to be a term that few understood. Now, it’s known as commonly used process that can boost the online viability of companies who might not otherwise be easily recognized.

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Understanding the Basics of Google Analytics

Megan Quinn 2025-01-15
Reading Time: 2 minutes
Tracking and analyzing your website’s overall traffic is crucial to the success of your site. Google Analytics is a helpful tool for tracking and analyzing user behavior and website traffic. Here is some key information regarding Google Analytics that will help you understand the basics.

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Ranking Higher on Google

Suzanne Mobyed 2024-12-30
Reading Time: 2 minutes

If you are not receiving much traffic to your website, it could be because you are not ranking high enough on Google. Here are some ways to help your company rank higher on Google to ultimately increase business leads.

Ranking Higher on Google

Insert Keywords

Using keywords on landing pages, any website copy, and blogs is the key to higher Google rankings. SEO keywords are essential for attracting organic traffic to your website. The keywords you choose can target your audience to help determine how people find you through search. There’s a strategy for choosing the correct keywords for which you want to rank higher. Using Google Adwords helps select and manage keywords for your website. Keep Reading

Can Blogging Actually Boost My SEO?

Electric Bricks Staff 2023-12-27
Reading Time: < 1 minute
Businesses are constantly looking for effective strategies to enhance their presence and climb the ranks of search engine results. One strategy that has always been a popular option is blogging. But the question stands: Can blogging genuinely boost your SEO efforts?

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The Importance of Keeping Your Website Updated and Refreshed

Chloe McGeehan 2023-10-24
Reading Time: 2 minutes
In the fast-paced digital world that we live in, a website is more than just a static online presence; it’s a dynamic platform that reflects your brand, engages your audience, and drives business growth. To remain relevant, (not just to your clients, but to Google as well) a website must be regularly updated and refreshed.

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SEO for Long Term & PPC for Immediate Results: Why Using Them Together is Most Effective

Chloe McGeehan 2023-08-21
Reading Time: 2 minutes
Two powerful digital marketing strategies often stand out to most when looking into ways to maximize efforts: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both approaches can be significantly impactful when it comes to your online visibility and driving valuable traffic to your website. While both are effective on their own, the real power happens when you combine both strategies and use SEO and PPC together.

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Boost Your SEO With Fresh Blog Content

Russ Silberman 2021-10-13
Reading Time: < 1 minute
Having a blog on your website with a consistent stream of fresh content boosts SEO, giving your business’s site higher rankings on Google searches. But as a business owner, how much time do you really have to dedicate to blogging? Fortunately, Electric Bricks has a team of web copywriting experts to help keep new blog content flowing, increasing traffic to your website while growing your customer base.

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Should I Blog? The Benefits of Business Blogging

Russ Silberman 2021-05-21
Reading Time: 3 minutes
What comes to mind when you think about the term “blog”? For many, a blog connotes a website primarily consisting of articles written on topics that appeal to a targeted audience; for example, a blog for car enthusiasts that publishes a weekly blog post pertaining to, you guessed it, cars. And while this is one definition of a blog, there are other forms of blogging that serve purposes aside from capturing the attention of a specific fanbase.

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