If you are not receiving much traffic to your website, it could be because you are not ranking high enough on Google. Here are some ways to help your company rank higher on Google to ultimately increase business leads.
Insert Keywords
Using keywords on landing pages, any website copy, and blogs is the key to higher Google rankings. SEO keywords are essential for attracting organic traffic to your website. The keywords you choose can target your audience to help determine how people find you through search. There’s a strategy for choosing the correct keywords for which you want to rank higher. Using Google Adwords helps select and manage keywords for your website.
Write Blogs
The more content published the more likely Google’s algorithm and ranking system will index the fresh content. Therefore, writing compelling blogs for your website can grant you more opportunities to rank higher on Google. Blogs also help build your company’s credibility and can bring value to your readers.
Incorporate Videos on Your Website
Videos can give people a quick view of what your company does and how the company can help with their needs. Statistics show that videos on websites can increase conversion rates by as much as 80 percent, improving a company’s search engine ranking. There are a few different types of videos that you can incorporate on your website:
- Client Testimonial Videos: These videos are good to showcase your company from a client’s perspective. Previous and current clients can speak in a two minute video about how your company’s services helped them.
- Brand Videos: These videos speak about the company’s vision, mission, and services in a high-level way. The goal of brand videos is to build awareness about the company and to help your audience better understand why they need your services.
- Event Videos: If your company has recently hosted a conference, trade show, fundraiser, or other type of event, an event video is great for producing a highlight reel from the event.
Electric Bricks has developed and mastered these aspects of digital marketing and so much more. Contact us so we can help improve your company’s rankings on Google.