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“So Now What?” – Creating Content for Your New Website

Keith Paul 2012-06-25
Reading Time: 2 minutes

OK, the first step is done. You contacted me a few months ago and we worked together to create a beautiful website that you and your visitors love. But the site’s been up for a while now and you’ve noticed that your visitor counts have either leveled off or are dropping. What gives? Is something wrong?

Well, ask yourself a question. When was the last time you added something to your site? Some fresh content. An update on your company. Some interesting industry news. Anything. Visitors to websites are like visitors to museums – if there’s never anything but the same old, dusty dinosaurs to see what’s the point in coming back. They want to see something new.

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What Do Flightless, Arctic Waterfowl Have to do with My Website?

Keith Paul 2012-05-10
Reading Time: 2 minutes
Opus the Penguin © Berkeley BreathedA lot! What am I talking about? Penguin! That’s the name of the latest Google algorithm update released last month – April 24th, to be exact. “Great,” you’re no doubt thinking. “Another update designed to punish my site and kick me out of the SERPs!” Well, that’s one way to look at it. But the truth is, if you weren’t doing anything wrong in the first place, you probably didn’t even know that the update had been released because your site was most likely not affected by it.

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How Does Google Search Work?

Keith Paul 2012-04-25
Reading Time: < 1 minute

Matt Cutts, head of the webspam team at Google, posts regular videos on his YouTube channel, Google Webmaster Central, for website owners to better understand how to build sites that Google will index well and offers advice on what not to do to ensure you don’t get dropped from the SERPs (search engine results pages). In his latest video he answers the ultimate question: how does Google work? Not easy to answer in under 8 minutes but somehow he manages. Watching this video is definately time well spent for any new website owner. Take a few minutes (or 7 minutes and 45 seconds) and you might learn a thing or two about how you can improve your content to get a little higher in the rankings.

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Google Announces Over-Optimization Penalties – SEOmoz Offers Tips to Avoid Them

Keith Paul 2012-04-20
Reading Time: < 1 minute

At a recent conference in Austin, Texas, a Google representative mentioned that “over-optimized” pages could soon be getting penalized and could suffer in their SERPs (search engine results pages). If you thought SEO was a “once-and-done” task you couldn’t be more wrong. Google has proven time and again that their definition of good content and well-formed pages is a moving target. Don’t keep up with them and your site could really suffer.

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