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Am I Allowed to Use This?

Keith Paul 2014-03-04
Reading Time: 6 minutes

I Am NOT A Copyright Expert!

I repeat, I am NOT a copyright expert! Nor do I understand intellectual property law or trademark law. But I can tell you this – if you are ever in doubt about whether you should reuse, repurpose, rewrite, transcribe, copy, or “borrow” something that someone else created then don’t. There are plenty of attorneys that make their living practicing (and defending) copyright law so if you have a burning question about what is legal I’d advise you to find one. What I’m sharing below is my layman’s understanding of what I think you should be aware of. But it is by no means intended to be a definitive guide to copyright law. In other words, don’t rely on this article to tell you everything you need to know. Do your own research and check out the links mentioned in this article for more information. And of course – use common sense!

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Webmaster Guidelines & Google’s 1-Page SEO Guide

Keith Paul 2013-10-29
Reading Time: 2 minutes

My clients are always asking me what are the best ways to improve their rankings in the search engines. How to get on page 1 of Google. Sadly, there is no silver bullet. No trick or easy answer that will get you to the top. But there are some things you can do to help your chances.

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Getting My Google Analytics Certification

Keith Paul 2013-06-10
Reading Time: < 1 minute
I’m very excited to announce that I am enrolled in a Google Analytics Certification Training course scheduled for the latter half of this week. Wednesday, June 12th thru Friday the 14th I’ll be attending class at Cardinal Path Training in New York City. As you might expect, I will have limited availability to phone, text, and email. Should you need me, email will be the best option, but please be patient.

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41 Website Visitors from the International Space Station!

Keith Paul 2013-04-01
Reading Time: 2 minutes

Wow! I can hardly believe it! I got quite a surprising treat this morning. So I woke up and, like most mornings, got a cup of coffee (black, no sugar) and promptly logged into my Google Analytics account to see how my site was doing. Analytics has a great tool called Real-Time that lets you see website visitors on your site in, you guessed it, real-time, by placing little orange dots on a map of the world. Well, wouldn’t you know it but 41 people were surfing my site from the International Space Station! How cool is that? See for yourself. Here’s a screen-grab of the map straight from my Analytics account.

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“So Now What?” – Creating Content for Your New Website

Keith Paul 2012-06-25
Reading Time: 2 minutes

OK, the first step is done. You contacted me a few months ago and we worked together to create a beautiful website that you and your visitors love. But the site’s been up for a while now and you’ve noticed that your visitor counts have either leveled off or are dropping. What gives? Is something wrong?

Well, ask yourself a question. When was the last time you added something to your site? Some fresh content. An update on your company. Some interesting industry news. Anything. Visitors to websites are like visitors to museums – if there’s never anything but the same old, dusty dinosaurs to see what’s the point in coming back. They want to see something new.

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What Do Flightless, Arctic Waterfowl Have to do with My Website?

Keith Paul 2012-05-10
Reading Time: 2 minutes
Opus the Penguin © Berkeley BreathedA lot! What am I talking about? Penguin! That’s the name of the latest Google algorithm update released last month – April 24th, to be exact. “Great,” you’re no doubt thinking. “Another update designed to punish my site and kick me out of the SERPs!” Well, that’s one way to look at it. But the truth is, if you weren’t doing anything wrong in the first place, you probably didn’t even know that the update had been released because your site was most likely not affected by it.

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How Does Google Search Work?

Keith Paul 2012-04-25
Reading Time: < 1 minute

Matt Cutts, head of the webspam team at Google, posts regular videos on his YouTube channel, Google Webmaster Central, for website owners to better understand how to build sites that Google will index well and offers advice on what not to do to ensure you don’t get dropped from the SERPs (search engine results pages). In his latest video he answers the ultimate question: how does Google work? Not easy to answer in under 8 minutes but somehow he manages. Watching this video is definately time well spent for any new website owner. Take a few minutes (or 7 minutes and 45 seconds) and you might learn a thing or two about how you can improve your content to get a little higher in the rankings.

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Google Announces Over-Optimization Penalties – SEOmoz Offers Tips to Avoid Them

Keith Paul 2012-04-20
Reading Time: < 1 minute

At a recent conference in Austin, Texas, a Google representative mentioned that “over-optimized” pages could soon be getting penalized and could suffer in their SERPs (search engine results pages). If you thought SEO was a “once-and-done” task you couldn’t be more wrong. Google has proven time and again that their definition of good content and well-formed pages is a moving target. Don’t keep up with them and your site could really suffer.

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