What comes to mind when you think about the term “blog”? For many, a blog connotes a website primarily consisting of articles written on topics that appeal to a targeted audience; for example, a blog for car enthusiasts that publishes a weekly blog post pertaining to, you guessed it, cars. And while this is one definition of a blog, there are other forms of blogging that serve purposes aside from capturing the attention of a specific fanbase.
Blogs vs. Business Blog Posting – What’s the Difference?
We’ve already established that the general definition of a blog is an informational and/or entertaining website catering to a predetermined niche. But a website doesn’t need to be a blog to have a blog.
Is this website a blog? No.
Does this website have a blog? Well yes, and you happen to be reading it.
How Can Blogging Help My Business?
Publishing blog posts to your website on a consistent basis can benefit your business in several ways:
Google and other search engines are constantly updating their algorithms to help ensure their users are getting the most relevant, timely search results possible. Search engine web crawlers continuously scour the internet, analyzing everything from written content, to images, to the date and time specific web pages or posts were published or updated.
The more frequently your website is updated with new content, the more likely search engines are to recognize your site and rank it higher on search engine results pages (SERPs). Actually, that’s not entirely true. The more frequently your website is updated with new, quality content, the more likely they are to rank it higher on SERPs. SEO friendly, quality content essentially means that your writing is informative yet easy to understand, including pertinent keywords that don’t detract from the value of the content.
Keeps Customers Engaged
Publishing fresh content to your website gives current and potential customers a reason to come back to it. And the more people that visit and revisit your website, the more likely you are to generate leads and/or sales. Cross-posting new website content to your business’s social media pages can maximize your blog posting efforts, further increasing the chances to draw in new business.
But I’m Not a Blogger. . .
At Electric Bricks, our team of web copywriting experts makes it easy for you to keep your website up to date with fresh content, specifically written to engage your target market while boosting your SEO.
Electric Bricks Monthly Blogging Plans
Our monthly blogging plan options give you the ability to have quality content continuously published to your website at a price within your budget.
- Professionally written articles on any topic
- Writer consults monthly with you and assists with determining relevant topics
- No article gets posted without your approval
- All articles formatted professionally with high-quality art or photos
- Links to articles posted to client social media accounts: Facebook, Twitter and/or LinkedIn
- All content written with SEO best practices
Three or more micro-blogs (approximately 150-250 words each) written and published per month. Provides affordable, frequent posting to keep your site active and encourage more Google crawls.
Feature Blog Package
One or more feature-length blog (+/-500 words) written and published every month. Allows for a subject deep-dive and provides lengthier content with more keyword opportunities for improved SEO.
Combo Blog Package
Our most popular blogging packaging includes both microblogs and at least one feature-length blog written and published to your website every month. Truly the best of both worlds for maximum SEO benefit!