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Search engine optimization (SEO) plays an integral role in almost any successful digital marketing strategy. Great SEO can achieve tangible results while further enhancing other aspects of your digital marketing efforts. In this article, we are going to discuss some SEO fundamentals and provide you with an in-depth look into the foundation of a successful SEO strategy, keyword research.
SEO
Want to Rank Higher on Google? Here’s How…
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Disclaimer: Nothing in this article guarantees your website will rank higher on Google, Bing, or any other search engine. Search engine optimization (SEO) is a complex process that requires a consistent, multi-faceted approach and a great many factors can affect the success of any SEO campaign. The advice given below is only intended to be a part of a good SEO strategy that any site owner should employ. For more information, please contact Electric Bricks.
Keywords, Keyword, Keywords
A large part of content marketing includes having keywords in the copy so that when potential clients are searching for a specific product or service, you will appear in those searches.
FREE Seminar: Understanding SEO & Why It Matters
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Electric Bricks owner, Keith Paul, will be giving a free seminar next Wednesday, September 27th at 9:00am aimed at helping small business owners understand the complexities and benefits of Search Engine Optimization. This 1-hour seminar is part of the Miller Business Center’s Business Bites series. All Business Bites programs are completely free and include 30 minutes of networking and refreshments beforehand.
New Search Services Launching Soon at Electric Bricks
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The new year is almost upon us and Electric Bricks is busier than ever putting together new service offerings for our clients. Starting in 2017, Electric Bricks will be focusing heavily on three major areas that will help our clients get found in search engines and bring their small business website to the next level.
LIVE from the Professional Development & Social Media Symposium
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The (purposely short) article you are about to read was published as a demonstration during the Professional Development & Social Media Symposium.
At this very moment (or on Wednesday, January 13th, 2016, for those of you who aren’t reading this at the exact moment it was published) I am speaking at the Professional Development & Social Media Symposium held at the Nassau Country Club on Long Island. This event is being hosted by Meaghan Janedis, owner of Legacy Sport and partner at Glam Slam Gear.
Am I Allowed to Use This?
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I Am NOT A Copyright Expert!
I repeat, I am NOT a copyright expert! Nor do I understand intellectual property law or trademark law. But I can tell you this – if you are ever in doubt about whether you should reuse, repurpose, rewrite, transcribe, copy, or “borrow” something that someone else created then don’t. There are plenty of attorneys that make their living practicing (and defending) copyright law so if you have a burning question about what is legal I’d advise you to find one. What I’m sharing below is my layman’s understanding of what I think you should be aware of. But it is by no means intended to be a definitive guide to copyright law. In other words, don’t rely on this article to tell you everything you need to know. Do your own research and check out the links mentioned in this article for more information. And of course – use common sense!
Webmaster Guidelines & Google’s 1-Page SEO Guide
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My clients are always asking me what are the best ways to improve their rankings in the search engines. How to get on page 1 of Google. Sadly, there is no silver bullet. No trick or easy answer that will get you to the top. But there are some things you can do to help your chances.
Tips for Choosing a Domain Name
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Choosing a domain name can be tough. Really tough. Everyone wants a short, accurate, memorable name that closely matches their actual business name, but that perfect combination may not always be available. And let’s not forget that you also want to get your domain with your preferred extension – .com or .net or .whatever. Most small businesses prefer .com, and for good reason. It is by far the most common with over 50% of all sites on the Internet using it. It’s also the one that people expect so it can be hard to swallow if you have to settle for something else. But it’s not the end of the world. Read on and you’ll see that even I learned this.
Getting My Google Analytics Certification
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I’m very excited to announce that I am enrolled in a Google Analytics Certification Training course scheduled for the latter half of this week. Wednesday, June 12th thru Friday the 14th I’ll be attending class at Cardinal Path Training in New York City. As you might expect, I will have limited availability to phone, text, and email. Should you need me, email will be the best option, but please be patient.
Follow the Principles of Journalism for Great Content Marketing [Infographic]
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The folks at AboutUs.com published a great infographic last month on content marketing. They took the age-old journalistic approach of asking the questions Who, What, When, Where, Why, and How. This is a fun, easy-to-understand look at ways you can improve your own content marketing strategy. Be sure to read their blog post on the subject: Content Marketing: What Is It & Why Should I Do It?