Reading Time: 3 minutes
Search engine optimization (SEO) plays an integral role in almost any successful digital marketing strategy. Great SEO can achieve tangible results while further enhancing other aspects of your digital marketing efforts. In this article, we are going to discuss some SEO fundamentals and provide you with an in-depth look into the foundation of a successful SEO strategy, keyword research.
Articles by Russ Silberman
Web Content Copywriting for Higher Conversion Rates
Reading Time: 2 minutes
Building a website that successfully generates sales is the goal for nearly any type of business. And to achieve this, your website should be filled with quality content that encourages visitors to take the action you want them to take. In this article, we are going to discuss how you can leverage the written content on your website to prompt users to take that desired action and boost your conversion rates.
E-Commerce Website Development – Bring Your Online Store to Life
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No matter the type of product your business sells, giving customers the ability to purchase that product online has become a necessity. The amount of money being spent at brick-and-mortar storefronts is on the decline. And with the uncertain times we are currently living through, this trend doesn’t look like it will reverse. At Electric Bricks, our e-commerce developers can help keep your business ahead of the curve, providing your customers instant access to your products on a beautifully designed website.
Responsive Web Design With Advanced UI Functionality
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When properly executed, the form and functionality of a website work together to meet a company’s business goals, while simultaneously building confidence in the brand and highlighting their expertise to potential customers. From a marketing perspective, that can be a tall order to fill. To that end, a website’s user interface (UI) can play a significant role in how people perceive your brand. This is especially true for one of our most recent clients, Wellgate Technologies. As experts in custom software development specializing in mobile apps, Wellgate needed a web design that could successfully portray the high-tech nature of what they do and their own design and development proficiency.
Web Design the Right Way
Reading Time: 2 minutes
At Electric Bricks, we develop websites that are 100% unique. Our custom-built WordPress websites never use cookie-cutter themes and are always designed and developed to present your business in a way that is sure to build trust in your brand and help you do business better with your clients.
Site Development Featuring Location-Based Search
Reading Time: 2 minutes
There are many reasons it makes sense to incorporate a location-finder on a website. The most common example is a retail chain with multiple locations. Customers may want an easier way than Google to find the one closest to them. They just enter their zip code and the “store finder” finds the nearest locations, usually ordered by distance. Another good example is a professional organization with many members, each having their own brick-and-mortar establishment. Potential customers want to search only these members since they belong to this trusted organization. That is exactly what the New York State Chiropractic Association’s (NYSCA) Suffolk County chapter needed – an easy way for patients to find participating doctors close to them.
Web Design With Advanced Database Features
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Web development and creating websites with custom functionalities is at the core of what we do at Electric Bricks. More than just designing a pretty site, custom web development allows us to solve the unique challenges our clients face and helps them stand out from their competition. When Long Island Lacrosse Journal approached us for a site with a custom database to accurately track and report statistics for every single Long Island high school lacrosse team, game, and player we were eager to roll up our sleeves and get to work.
Website Design Featuring Secure Payments for Donations
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The Electric Bricks web development team has built a wide array of websites featuring secure e-commerce functionality. But what if you aren’t selling a physical product, and need a way to accept secure payments for donations or digital subscriptions? Maureen’s Haven recently came to us looking for a solution like this.
New Website Launch – Radiant Insulation & Drywall
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We recently launched a second website for one of our long-term clients, Radiant Insulation & Drywall, a Long Island company specializing in, you guessed it, residential and commercial insulation and drywall. This was an exciting project, as our team handled all aspects of the design, functionality, and written content creation for their website.
The Last Days of Flash
Reading Time: 2 minutes
A few years ago, Adobe announced it would stop supporting, updating, and distributing Flash Player by the end of 2020. Google Chrome and other popular browsers are set to stop supporting Flash this year, as well. And although Flash integration has decreased, there are still an estimated 100 million websites using this soon-to-be-extinct technology.