Site Management

Is Image Diversity in Website Design Important?

Image diversity may not be something we commonly think about; however, the specific imagery and photographs featured on your website can lower bounce rates while increasing website conversions. Your website imagery should have the capacity to speak to people of all types and backgrounds. While promoting cultural awareness and veering away from biases, diversifying your website’s images also builds trust and increases visitors’ engagement. This article will specifically focus on maintaining diversity when choosing images from a stock photo source.

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Optimizing Your Calls-to-Action

The calls-to-action (CTAs) on your website can greatly influence a user’s decision to make a purchase, call your business, or engage in other ways that can increase your bottom line. Several factors contribute to the effectiveness of the CTAs on your website.

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New Web Designs for Long Island Businesses and Organizations

The Electric Bricks web design and development team has been building websites for businesses throughout the US for over a decade. And because our flagship office is on Long Island, this article will highlight some of the Long Island-based companies and organizations whose websites we have recently launched.

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Why Are “About” Pages Important?

Creating an informative, well-written “About” page on your website gives your brand a voice and builds trust, proving to your customers that there are real people behind your site and your business. Think about the last time you were searching online for a specific product or service. If you stumbled upon a business’s site without a webpage dedicated to describing exactly what they do and who they are, you’d probably move on to the next one.

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Should I Blog? The Benefits of Business Blogging

What comes to mind when you think about the term “blog”? For many, a blog connotes a website primarily consisting of articles written on topics that appeal to a targeted audience; for example, a blog for car enthusiasts that publishes a weekly blog post pertaining to, you guessed it, cars. And while this is one definition of a blog, there are other forms of blogging that serve purposes aside from capturing the attention of a specific fanbase.

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Web Content Copywriting for Higher Conversion Rates

Building a website that successfully generates sales is the goal for nearly any type of business. And to achieve this, your website should be filled with quality content that encourages visitors to take the action you want them to take. In this article, we are going to discuss how you can leverage the written content on your website to prompt users to take that desired action and boost your conversion rates.

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E-Commerce Website Development – Bring Your Online Store to Life

No matter the type of product your business sells, giving customers the ability to purchase that product online has become a necessity. The amount of money being spent at brick-and-mortar storefronts is on the decline. And with the uncertain times we are currently living through, this trend doesn’t look like it will reverse. At Electric Bricks, our e-commerce developers can help keep your business ahead of the curve, providing your customers instant access to your products on a beautifully designed website.

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Responsive Web Design With Advanced UI Functionality

When properly executed, the form and functionality of a website work together to meet a company’s business goals, while simultaneously building confidence in the brand and highlighting their expertise to potential customers. From a marketing perspective, that can be a tall order to fill. To that end, a website’s user interface (UI) can play a significant role in how people perceive your brand. This is especially true for one of our most recent clients, Wellgate Technologies. As experts in custom software development specializing in mobile apps, Wellgate needed a web design that could successfully portray the high-tech nature of what they do and their own design and development proficiency.

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Web Design the Right Way

At Electric Bricks, we develop websites that are 100% unique. Our custom-built WordPress websites never use cookie-cutter themes and are always designed and developed to present your business in a way that is sure to build trust in your brand and help you do business better with your clients.

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Site Development Featuring Location-Based Search

There are many reasons it makes sense to incorporate a location-finder on a website. The most common example is a retail chain with multiple locations. Customers may want an easier way than Google to find the one closest to them. They just enter their zip code and the “store finder” finds the nearest locations, usually ordered by distance. Another good example is a professional organization with many members, each having their own brick-and-mortar establishment. Potential customers want to search only these members since they belong to this trusted organization. That is exactly what the New York State Chiropractic Association’s (NYSCA) Suffolk County chapter needed – an easy way for patients to find participating doctors close to them.

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