Reading Time: 2 minutes
One of the most overlooked features on any website is the font size and style. If your website is too difficult for the average person to comfortably view, you could be losing customers before they even learn what makes your company or product unique. This crucial design decision should not be made casually, but instead with direction from a seasoned design professional.
Site Management
Custom Designed Site VS. Squarespace
Reading Time: 2 minutes
It can often be overwhelming when first setting out to design a website for your business, especially when budget is a consideration. Oftentimes small business owners think that going with a predesigned template like those offered on Squarespace may be the way to go and save them money. In actuality, going that route may severely limit how well you can highlight what your brand has to offer customers and what makes it stand out.
What Makes a Good Brand Tagline
Reading Time: 2 minutes
One of the first things to be considered when designing a new website for your business is the development, appearance and placement of your company tagline. Many small business owners underestimate how crucial that is in the overall success of their business and how pivotal it is to gaining long term recognition for their organization.
Can Blogging Actually Boost My SEO?
Reading Time: < 1 minute
Businesses are constantly looking for effective strategies to enhance their presence and climb the ranks of search engine results. One strategy that has always been a popular option is blogging. But the question stands: Can blogging genuinely boost your SEO efforts?
6 Tips to Optimize Your E-commerce Site for the Holiday Season
Reading Time: 2 minutes
The holiday season, along with Black Friday, is just around the corner. Shoppers are already on the lookout for the best deals and gift ideas, making it an ideal time to boost your sales. To make the most of the season, you need to ensure your e-commerce site is well-optimized and you have an effective marketing strategy. Here are 6 essential steps to help prepare and optimize your e-commerce site and marketing plan for Black Friday and the holiday season.
Web Design Trends to Watch for in 2024
Reading Time: < 1 minute
Web design is ever-evolving, with each year bringing fresh ideas and innovations. As we look ahead to 2024, it’s time to explore the web design trends that we think will make a significant impact on how websites look and function.
The Importance of Keeping Your Website Updated and Refreshed
Reading Time: 2 minutes
In the fast-paced digital world that we live in, a website is more than just a static online presence; it’s a dynamic platform that reflects your brand, engages your audience, and drives business growth. To remain relevant, (not just to your clients, but to Google as well) a website must be regularly updated and refreshed.
The Importance of Responsive, Mobile-Friendly Web Design
Reading Time: 2 minutes
From smartphones to tablets, and devices of all other shapes and sizes in between, it’s clear that these devices have become an integral part of all of our lives. As a result, having a responsive and mobile-friendly website has changed from being a nice-to-have feature to a necessity. When designing a website for your business, it is important that you can access it seamlessly across all types of devices. Here are some additional benefits of having a responsive, mobile-friendly site:
Custom Built Ecommerce Website vs Shopify Site
Reading Time: < 1 minute
You’ve decided to open your own online shop, but now what? Choosing the right platform to establish your online presence and host your shop is a critical decision. While Shopify has gained popularity as a user-friendly and convenient solution, there’s a compelling case to be made for the power and versatility of a custom-built e-commerce website. So, which is better?
Making Your New Website More Affordable
Reading Time: 2 minutes
Inflation… Recession… The market is up… The market is down… How is a small business owner supposed to budget for anything when the economy is so unpredictable? But we can’t really stop moving, can we? As the owner of a small business, I speak first-hand when I say that none of us should be sitting still right now. Now is not the time to be pulling back or slowing your marketing efforts. Quite the opposite – we should all be ramping them up. If you want to grab any piece of business that’s out there, the only way to do that is to get in front of new customers. And nowadays, the only logical way to do that is on the internet.