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Whether you’re a small business owner, an entrepreneur, or part of a larger corporation, your website serves as a vital gateway to your audience. The decision of whether to opt for a templated website builder like Wix or invest in a custom-designed and built website is a crucial one and both have their pros and cons. So which is better?
Articles by Chloe McGeehan
6 Tips to Optimize Your E-commerce Site for the Holiday Season
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The holiday season, along with Black Friday, is just around the corner. Shoppers are already on the lookout for the best deals and gift ideas, making it an ideal time to boost your sales. To make the most of the season, you need to ensure your e-commerce site is well-optimized and you have an effective marketing strategy. Here are 6 essential steps to help prepare and optimize your e-commerce site and marketing plan for Black Friday and the holiday season.
Web Design Trends to Watch for in 2024
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Web design is ever-evolving, with each year bringing fresh ideas and innovations. As we look ahead to 2024, it’s time to explore the web design trends that we think will make a significant impact on how websites look and function.
The Importance of Keeping Your Website Updated and Refreshed
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In the fast-paced digital world that we live in, a website is more than just a static online presence; it’s a dynamic platform that reflects your brand, engages your audience, and drives business growth. To remain relevant, (not just to your clients, but to Google as well) a website must be regularly updated and refreshed.
5 Reasons Why Choosing the Right Font for Your Website Matters
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When it comes to web design, every element matters. From color schemes to layout, each choice plays a role in shaping the user experience. One often underestimated element that holds significant power is typography. The fonts you select can impact how visitors perceive your website, interact with its content, and ultimately, whether they stay or leave.
The Importance of Responsive, Mobile-Friendly Web Design
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From smartphones to tablets, and devices of all other shapes and sizes in between, it’s clear that these devices have become an integral part of all of our lives. As a result, having a responsive and mobile-friendly website has changed from being a nice-to-have feature to a necessity. When designing a website for your business, it is important that you can access it seamlessly across all types of devices. Here are some additional benefits of having a responsive, mobile-friendly site:
5 Tips for Planning a Social Media Content Calendar
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In today’s digitally forward world, it’s crucial for any business to have a curated, up-to-date social media presence that shows customers exactly who you are. A well-organized social media calendar can be your biggest tool and make all the difference in maintaining consistency, engaging your audience, and driving results. Here are our top tips for creating an effective social media calendar that keeps your content strategy on track.
Custom Built Ecommerce Website vs Shopify Site
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You’ve decided to open your own online shop, but now what? Choosing the right platform to establish your online presence and host your shop is a critical decision. While Shopify has gained popularity as a user-friendly and convenient solution, there’s a compelling case to be made for the power and versatility of a custom-built e-commerce website. So, which is better?
SEO for Long Term & PPC for Immediate Results: Why Using Them Together is Most Effective
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Two powerful digital marketing strategies often stand out to most when looking into ways to maximize efforts: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both approaches can be significantly impactful when it comes to your online visibility and driving valuable traffic to your website. While both are effective on their own, the real power happens when you combine both strategies and use SEO and PPC together.
Recommended Image Sizes for Facebook Business Pages
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Adhering to Facebook’s recommended image guidelines helps ensure that your business is professionally represented throughout the social media platform. This article will provide you with the ideal image sizes to create and upload to the various sections of your Facebook Business Page. Additionally, we have included some guidance on using this imagery to your full advantage.