Site Management

Adapting to the “New Normal” with Digital Marketing

The COVID-19 pandemic has had a profound impact on all of us. The ways in which we live our lives have taken a dramatic shift, and many of these changes may be continuing far into the future. So how can businesses learn from these uncertain times to adapt for maximized success in the years to come?



The Importance of ADA Website Compliance

The Americans with Disabilities Act (ADA) was enacted in 1990 to prohibit discrimination against people with mental and/or physical disabilities.

The ADA was initially signed into law to address and enforce three main issues nationwide:

  • Equal employment opportunity standards
  • Equal access to state and local government services (i.e. public transportation and public housing)
  • Equal access to public accommodations and commercial facilities (i.e. grocery stores, hotels, etc.)

The Standards for Accessible Design were added to the ADA in 2010, and over the past decade the regulations laid out within this addendum have been legally interpreted to encompass website accessibility.



Moriches Field Brewery Visits the EB Office

Since opening our new office in Patchogue many of our clients have stopped in just to say hello or to meet with us to discuss their future marketing plans. Yesterday we had a visit from Rich Flynn, the owner of Moriches Field Brewing Company. We recently launched his new website and he came in to spend some time learning some best practices.



To Blog or Not to Blog…

So, you’ve got a website for your small business. That’s smart. You devoted a good amount of effort to get it designed and in working order. Now what? How do you get more use of your site and make it more relevant to your customers? Start a blog section! Here’s how it works…



Want to Rank Higher on Google? Here’s How…

Disclaimer: Nothing in this article guarantees your website will rank higher on Google, Bing, or any other search engine. Search engine optimization (SEO) is a complex process that requires a consistent, multi-faceted approach and a great many factors can affect the success of any SEO campaign. The advice given below is only intended to be a part of a good SEO strategy that any site owner should employ. For more information, please contact Electric Bricks.

Keywords, Keyword, Keywords

A large part of content marketing includes having keywords in the copy so that when potential clients are searching for a specific product or service, you will appear in those searches.



Was Your Website a “Once-and-Done?”

If the answer is yes, your competitors may be quickly passing you by! Whether you just created a new website for your company or finished it up a year ago (or longer), when was the last time that you updated it or checked it against your competitors?



Website Management Quick Tip #4: Make Sure Your Site Works on a Cell Phone

It sounds silly nowadays, but are you sure your site works the way it should on a cell phone? When was the last time you checked? If it’s been a few years since your site was built, or if you used a company other than Electric Bricks, you may want to check it and make sure it’s representing you the way it should to mobile users.



Website Management Quick Tip #3: Take Pictures of Everything You Do

As a small business owner, you’re constantly helping clients, making products, performing services, or whatever else you do during the normal course of your day. And while these tasks may seem somewhat mundane, it’s a good idea to take as many pictures as you can – of everything – even if you don’t know right away where you may use them.


Is Your Website Helping or Hurting Your Business?

Your website is an essential representation of your overall brand. If it’s not performing at an optimal level, it can quickly and negatively impact the long-lasting impression it makes on a potential customer.



Website Management Quick Tip #2: 5 Easy Small Business Blog Topics

When we start working with a new client, the topic of having a blog or company news section on the new website always comes up. Almost without fail, the first question the client asks is “What am I going to blog about?” It’s a great question and actually surprisingly easy to answer. Every small business owner has lots they can talk about if they just take a minute to think about it. Here are just a few ideas.