Frequently, your website is what introduces your business to potential clients. So, think about some of the first interactions you’ve had with prospective clients which generated a sale or maybe even led to a lifelong business relationship. Your website should get as close as possible to emulating those interactions. Does your website design and content accomplish this?
Website Design & Content – Matching Your Brand Personality
What Is Brand Personality?
Your brand personality is the personification of your business’s core values and characteristics. Brand personality can be represented within both your web design and written content. The primary goal of brand personality is to help you relate to your current and potential customers.
Website Design & Content – Matching Your Brand Voice
What Is Brand Voice?
Your brand voice represents your business when communicating with your target market. Regarding your website, your brand voice consists of the tone and linguistic style incorporated into its written content. Therefore, your website content should consistently reflect your brand identity while engaging in ways suited to your target audience.