When someone visits your website, the main goal is typically getting that user to purchase your product or use your service. User-friendly website navigation makes that goal much easier to achieve.
What Are the Primary Benefits of User-Friendly Website Navigation?
Improved User Experience (UX)
An intuitive, understandable website navigation structure makes it simple for users to find what they are searching for on your site, improving the overall UX.
Well-designed navigation encourages users to dive deeper into a website and view more content; this can boost engagement and increase the time spent on your site. And the more time people spend browsing your website, the lower the bounce rate, which can boost your SEO.
User-friendly website navigation increases the likelihood of users making a purchase or taking other desired actions on your website, like booking an appointment or scheduling a consultation.
Additionally, streamlined navigation makes a website more accessible to users with disabilities, adhering to ADA standards.