Your website homepage is almost always the first page people see when visiting your site. And a well-designed homepage will lead to more conversions, whether your goal is for users to fill out a form, schedule an appointment, or make a purchase. Additionally, your homepage should serve as a trust-building tool, providing potential customers with the information necessary to be confident in transacting with you. So, how can you accomplish this without overwhelming visitors with too much information?
What Does a Well-Designed Website Homepage Include?
Depending on your industry, you may want to feature different elements on your homepage. Generally, well-designed website homepages include:
- Eye-catching header with your company logo – Your website header may contain a slogan and a clear call to action (CTA). The header usually remains static throughout your website
- User-friendly navigation
- Hero section – Typically an aesthetically pleasing slider featuring quality imagery and concise information about your business
- Unique selling points (USPs) – What makes your brand stand out from the competition? Your homepage should let people know why they should do business with you
- Website footer – Like your website header, your footer will typically be featured on all of your webpages