Shopping cart abandonment is one of the most prevalent issues eCommerce website owners face. This article provides information on shopping cart abandonment and some of the most effective ways to decrease it.
Many businesses rely on eCommerce websites to drive revenue and boost brand visibility. And if your eCommerce site is not secure, your business will likely lose sales to competitors who prioritize cyber security.
When someone visits your website, the main goal is typically getting that user to purchase your product or use your service. User-friendly website navigation makes that goal much easier to achieve.
Over 60% of website traffic comes from mobile internet browsers. And while more people may be familiar with the term mobile-friendly website, a mobile-first website design further enhances the user experience for people accessing your website from any screen size or device.
Your website homepage is almost always the first page people see when visiting your site. And a well-designed homepage will lead to more conversions, whether your goal is for users to fill out a form, schedule an appointment, or make a purchase. Additionally, your homepage should serve as a trust-building tool, providing potential customers with the information necessary to be confident in transacting with you. So, how can you accomplish this without overwhelming visitors with too much information?
Frequently, your website is what introduces your business to potential clients. So, think about some of the first interactions you’ve had with prospective clients which generated a sale or maybe even led to a lifelong business relationship. Your website should get as close as possible to emulating those interactions. Does your website design and content accomplish this?
Creating social media posts that maximize user engagement and reach requires you to have a comprehensive understanding of your target market. Of course, information like their age, gender, and income is helpful, but you should also learn the types of language and imagery most likely to lead to positive interactions.
Social media has the power to boost brand visibility and earn the trust of current and potential customers. However, you need to develop a comprehensive and goal-oriented social media management strategy to accomplish this. This article will provide you with some guidelines to help you effectively manage your business’s social media accounts, with an emphasis on maximizing user engagement and reach.
The calls-to-action (CTAs) on your website can greatly influence a user’s decision to make a purchase, call your business, or engage in other ways that can increase your bottom line. Several factors contribute to the effectiveness of the CTAs on your website.
The Electric Bricks web design and development team has been building websites for businesses throughout the US for over a decade. And because our flagship office is on Long Island, this article will highlight some of the Long Island-based companies and organizations whose websites we have recently launched.
