Articles by Russ Silberman

Social Media Management – Learning About Your Target Market

Creating social media posts that maximize user engagement and reach requires you to have a comprehensive understanding of your target market. Of course, information like their age, gender, and income is helpful, but you should also learn the types of language and imagery most likely to lead to positive interactions.

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How Can Your Business Effectively Manage Its Social Media Accounts?

Social media has the power to boost brand visibility and earn the trust of current and potential customers. However, you need to develop a comprehensive and goal-oriented social media management strategy to accomplish this. This article will provide you with some guidelines to help you effectively manage your business’s social media accounts, with an emphasis on maximizing user engagement and reach.

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Optimizing Your Calls-to-Action

The calls-to-action (CTAs) on your website can greatly influence a user’s decision to make a purchase, call your business, or engage in other ways that can increase your bottom line. Several factors contribute to the effectiveness of the CTAs on your website.

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New Web Designs for Long Island Businesses and Organizations

The Electric Bricks web design and development team has been building websites for businesses throughout the US for over a decade. And because our flagship office is on Long Island, this article will highlight some of the Long Island-based companies and organizations whose websites we have recently launched.

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Twitter Has a New CEO

Jack Dorsey, co-founder of Twitter, recently announced that he would be stepping down from his role as CEO. Twitter’s CTO, Parag Agrawal, is set to replace Dorsey as CEO and gain a seat on the board of directors.

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Facebook – Welcome to the Metaverse

As we recently discussed, Facebook Inc. has rebranded and updated its name to Meta. You may have noticed that the Meta logo now appears when logging into the latest version of Instagram. But aside from a simple name change, what does this mean for the company moving forward?

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Strategizing Your Social Media Marketing for the Holiday Season

The holiday season is the busiest time of year for many businesses, accounting for a large percentage of their sales. With the right social media marketing strategy, your business can capitalize on this opportunity, maximizing your revenues during the holiday season. This article will provide you with some effective social media marketing methods to help you take full advantage of the 2021 holiday season.

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Facebook is Rebranding and Updating Its Name

What’s the Significance of Facebook’s Rebranding?

After Facebook’s recent internal document leak by whistleblower Frances Haugen, the company has been subject to intensified scrutiny from its userbase, leading to ongoing government investigations. And while Facebook had been planning on transitioning from being a social media brand to what Mark Zuckerberg has termed “a metaverse company” before these events, the timing of Facebook’s name change is no coincidence.

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Custom Video Production – Uniquely Marketing Your Brand

As a full-service digital marketing agency, we provide businesses with everything needed to thrive within their specific industries. Custom video production is one of the specialty services we offer, enabling your brand to stand out from the competition effectively.

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Boost Your SEO With Fresh Blog Content

Having a blog on your website with a consistent stream of fresh content boosts SEO, giving your business’s site higher rankings on Google searches. But as a business owner, how much time do you really have to dedicate to blogging? Fortunately, Electric Bricks has a team of web copywriting experts to help keep new blog content flowing, increasing traffic to your website while growing your customer base.

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