EB News & Blog

Reading Time: 2 minutes While many small business owners understand the importance of being engaged on their social media profiles, some of them neglect the timing of when they post. What they don’t realize is that timing makes all the difference in the world in how well your social media posts perform. Posting at the right time helps you reach more people, boost engagement, and ensure that your content isn’t buried by the algorithm before your followers see it. 

Here is a breakdown of some of the best times to post on your business social media platforms. 

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Reading Time: 2 minutes Every small business owner knows the importance of attracting loyal customers. However, how do we keep them engaged? Marketing and analytics studies show that about 97% of website visitors leave before taking a desired action.

Retargeting ads are one of the most effective ways to draw back customers you had in the past, but lost interest over time, or have yet to make a purchase. It also keeps your business on top of what matters most, saving you money and time you won’t be able to get back. 

Here is a breakdown of how retargeting ads can bring lost customers back. 

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Reading Time: 2 minutes In today’s day and age, small brands are up against massive companies with large budgets and teams. Thankfully, there are endless technological advancements you can use to your advantage as a small business owner to compete with larger brands. All it takes is a few personal and authentic touches to appeal to your desired audience. 

Here are some of the most effective ways to achieve your goals. 

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Reading Time: 2 minutes Some small business owners may assume that for their brand to be successful, they must have a large budget. However, this could not be further from the truth. Making a big impact is all about strategic spending and focusing on what brings the best return for your time and money. 

Here are just a few wise and cost-effective ways to get the most out of a small marketing budget. 

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Reading Time: 3 minutes Whether you are starting a new business or growing a current one, it’s important to explore the many avenues of digital marketing that are available. Some first time business owners make the mistake of thinking that having a flashy website will bring in all of the business they need. In fact, your website is the “landing” area that all of your digital marketing efforts will drive them to. In this cluttered marketplace, if people don’t know where to find you online, it just won’t matter how great your site is.

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Reading Time: < 1 minute Your website is one of the most viable selling tools you have. It’s where your current and prospective customers come to learn more about your services and products. But at some point you have to step back and ask yourself, does it really tell the story that you want told?

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