EB News & Blog

Custom Built Ecommerce Website vs Shopify Site

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You’ve decided to open your own online shop, but now what? Choosing the right platform to establish your online presence and host your shop is a critical decision. While Shopify has gained popularity as a user-friendly and convenient solution, there’s a compelling case to be made for the power and versatility of a custom-built e-commerce website. So, which is better?

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SEO for Long Term & PPC for Immediate Results: Why Using Them Together is Most Effective

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Two powerful digital marketing strategies often stand out to most when looking into ways to maximize efforts: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both approaches can be significantly impactful when it comes to your online visibility and driving valuable traffic to your website. While both are effective on their own, the real power happens when you combine both strategies and use SEO and PPC together.

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Making Your New Website More Affordable

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Inflation… Recession… The market is up… The market is down… How is a small business owner supposed to budget for anything when the economy is so unpredictable? But we can’t really stop moving, can we? As the owner of a small business, I speak first-hand when I say that none of us should be sitting still right now. Now is not the time to be pulling back or slowing your marketing efforts. Quite the opposite – we should all be ramping them up. If you want to grab any piece of business that’s out there, the only way to do that is to get in front of new customers. And nowadays, the only logical way to do that is on the internet.

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Who We Do Business With, the Supreme Court, Equal Justice Under Law… and “Beer?”

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A recent story in the news caught my attention for three reasons: the subject had to do with website design; the timing of what transpired; and the horrible precedent that has been set.

Last month, the U.S. Supreme Court ruled that a Colorado web designer (I will not identify this person by name as they do not deserve, and I refuse to contribute to, the SEO boost they might get from it), looking to get into wedding website design, could legally refuse to work for someone based on their sexual orientation and could post such discriminatory language on their own business’s website. Colorado is one of roughly half the states that has a public-accommodations law meant to prevent businesses that are open to the public from discriminating against LGBTQ+ and other protected groups or publically announcing their intent to discriminate. This designer, who opposes same-sex marriage citing religious beliefs, felt they should not be forced to convey a message that they oppose for a client using their “artistic expression”. On the surface, this sounds like it might be a reasonable argument. It’s the “I don’t believe in what you believe, so I won’t help spread your message” defense. And while I do think there is a place for this defense, this was very much not that place.

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Happy July 4th From Electric Bricks

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From all of us at Electric Bricks,

Happy Independence Day!

Please note that our office will be closed Tuesday, July 4th.

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Google and Adobe Partner to Develop New AI Tools

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Originally announced on the Adobe Blog, Adobe Firefly will soon integrate with Bard by Google. They aim to allow users to generate and/or alter digital art via AI directly on Google Bard.

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How to Create Effective WordPress Website Content

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WordPress is one of the most widely used Content Management Systems (CMSs) on the web. At Electric Bricks, we use WordPress for all our custom website development and website design projects. This article provides helpful information on maximizing the impact of your WordPress content.

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Happy Memorial Day From Electric Bricks

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From the whole crew at Electric Bricks,

Happy Memorial Day Weekend!

Please note that our office will be closed Monday, May 29th.

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Calling All Digital Marketing Professionals

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We are hiring! Electric Bricks is expanding and we are looking to add real professionals to our digital marketing teams. We are looking for qualified candidates who are interested in remote (US-based candidates only) contract/freelance positions but treat it like it’s their job (because it is!)! If you don’t want to attend any meetings, not be held to deadlines, and not have any accountability, then THIS IS NOT FOR YOU! Only serious applicants will be considered. We’re looking for contractors who are responsive (answer your phone and emails quickly) and responsible (do the best job you can every time and on time). We have a variety of positions available. Please review our Employment page for more details and to apply.

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The Difference Between a Web Designer and a Website Developer

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The terms website designer and web developer are often used interchangeably, but they are absolutely not the same thing. And the differences are significant. While many web developers are sometimes designers, the vast majority of designers are typically not developers. Let’s take a quick look at the differences and why it should matter to anyone building a website.

Allow me to preface this article by stating clearly that Electric Bricks is both a web design and development agency. And being able to make that claim is what sets us apart from many of the smaller companies out there.

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