In today’s day and age, small brands are up against massive companies with large budgets and teams. Thankfully, there are endless technological advancements you can use to your advantage as a small business owner to compete with larger brands. All it takes is a few personal and authentic touches to appeal to your desired audience.
Here are some of the most effective ways to achieve your goals.
Focus On What Makes Your Brand Unique
Big businesses often have generic branding, making vague promises to their customers. How many times have you read or heard a big brand advertising the line, “We provide high-quality products and excellent customer service,” without providing any details on what those high-quality products are or what makes the customer service excellent? This doesn’t tell people who they are or why they’re different. The reality is that customers want to buy from people they connect with, not faceless corporations.
When advertising your small business online, share your origin story and values. Highlight your local roots. Emphasize what sets your brand apart from the rest, whether it be eco-friendly or family-owned. Your buyers will appreciate some personal touches!
Build a Strong Social Media Presence
Social media is growing every day, and more and more people are learning about products and services on Instagram or TikTok. Research from eMarketer shows that most people ages 16 to 54 find out about products and services via social media. It continues to be a great tool for those who want to promote their small businesses. The best part is, it doesn’t even require an astronomical budget. You just need creativity and consistency.
Engage directly with your followers by answering comments and direct messages. Utilize video content such as Reels and YouTube shorts. Post behind-the-scenes content to build trust and transparency with your customers.
Build An Email List
An email list is similar to social media, except for the fact that it is all yours. Instead of generic promotions that big brands often send out to their customers, you should aim to add a bit of a personal touch to your messages. Offer small incentives, such as freebies or discounts, to keep customers around. Send personalized emails that include the customer’s name. Offer helpful information about your services. Keep the tone friendly so that your customers know that you’re all real human beings who are genuinely interested in providing them with what they need.
At Electric Bricks, we understand the importance of telling your story and showcasing what makes you stand out from competing businesses. Let us tell your story. Contact us today for more information about improving the success of your brand.