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Let’s face it. The online experience is changing daily with the advent of AI and all of the new technology that is enabling companies to respond faster and better. But with it comes a caveat. Does your organization know how to leverage these new tools and more importantly apply them, when and how it makes sense for your brand?
EB News & Blog
Is it Time for a Website Audit?
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When was the last time that you took a close look at your website? Whether you have a small or large business, sell goods or services, ideally you should take a fresh look at your website at least twice a year. Business owners often get so caught up in running their business that they forget to ensure that their website is still reflecting what their current and prospective customers need to know about their brand.
Happy Labor Day From Electric Bricks
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From the whole crew at Electric Bricks,
Happy Labor Day!
Please note that our office will be closed Monday, September 1st.
How to Develop a Successful Content Strategy Plan
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Struggling to come up with digital content that matches your business goals? How about effective words that will capture a target audience? Here are some content development strategy tips to help your message soar. Keep Reading
How to Grow Your Email Marketing List
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It’s getting more difficult to use Facebook ads and other social media platforms to reach a target audience. Personalized email marketing is the way to go if you want a stronger chance of success. Here are some tips to help you achieve your goals. Keep Reading
Ways to Optimize A Small Business Website for Mobile Phones
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In today’s busy society, a mobile-friendly website is a must for businesses. Mobile devices account for over 60% of internet traffic, a number that’s growing. Here’s how your small business can jump on the bandwagon. Keep Reading
How Images Enhance Email Marketing Campaigns
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Emails that include images attract greater attention than text alone. Some studies report the use of visuals can increase click-through-rates by 42-percent. Images that are powerful and relevant can create an emotional impact and make your email stand out Keep Reading
Why it’s Important to Avoid Keyword Stuffing on Your Website
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Keyword stuffing within website content is known as repeatedly using a specific keyword or number in an unnatural or out-of-context way that’s noticeable to readers. For example, let’s say a home appliance store wants to quickly rank high on Google for the search term “best dishwasher.” In this scenario, keyword stuffing in the content might look like this: “Looking for the best dishwasher? You’ve come to the right place for the best dishwasher. Our company has the best dishwashers anyone could want. It cleans the dishes very well because it’s the best dishwasher.” Keep Reading
6 Tips on How to Create a Social Media Calendar
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Developing a social media calendar is essential for managing your social platforms effectively, as it promotes organization, consistency, and strategic focus. A well-structured social media calendar will help boost engagement and streamline the process by enabling advance planning and scheduling. Here are 6 tips to help you create an effective social media calendar.
Be Aware of Google’s Spam Policies When Creating Your Website
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If you decide to create a website on your own it’s important to be aware of Google’s spam policies, which are set in place to help protect users and improve the quality of search results. For content to be eligible to appear in Google Search results — whether it’s web pages, images, videos, news, or other types of material — it must comply with Google Search’s overall policies and spam policies. Here are some of Google’s spam policies to take note of. Keep Reading