Whether you are starting a new business or growing a current one, it’s important to explore the many avenues of digital marketing that are available. Some first time business owners make the mistake of thinking that having a flashy website will bring in all of the business they need. In fact, your website is the “landing” area that all of your digital marketing efforts will drive them to. In this cluttered marketplace, if people don’t know where to find you online, it just won’t matter how great your site is.
As defined by Wikipedia, digital marketing is “the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media platforms to promote goods and services.” Add in AI and other new technology, social media influencers and bloggers, and you will quickly learn that it’s crucial to begin working with an experienced team who can help you to dissect what your brand really needs to help it stand out and which tools will work most effectively for you.
Let’s Explore Some Options
Social Media Management
In an age where even young children seem to have their heads down looking at their phones, social media has become a dominant force in our lives. Screen time statistics keep going up, which means that you have even more opportunities to reach current and prospective customers. The flip side is that it can be exhausting to keep up with the content needed to keep your brand fresh and appealing, while also running your business. That’s where our talented team comes in. Not only can we manage all of your business’s social media accounts (FB/Instagram/LI and more), we can create the appealing content you need for each one.
Blogging/News Articles
It may seem surprising, but one of the best investments you can make is to add fresh content to your website as often as possible. Posting timely content works well, since it alerts search engines that you are intent on keeping your customers up-to-date about your business. It never hurts to offer trend reports, new product listings and other information that will keep visitors to your site interested and wanting to know more. Even better, every article can also be posted to your social media accounts, keeping them active and fresh, as well as potentially driving even more traffic to your website.
Google Ads & Search Engine Marketing (SEM)
It may seem complicated, but when done properly, advertising with Google Ads can play an important role in not only driving awareness for your brand, but can often result in increased sales. Since Electric Bricks is a certified Google Partner, we know all of the ins and outs necessary to increase your revenue while respecting your budgets.
Search Engine Optimization Experts (SEO)
Everyone wants their business to show up at the top when a prospective customer comes looking for them. Our knowledgeable team knows how to analyze what would work best to help boost your search engine visibility. By formulating a specific strategy for your brand, they will work with you to boost your search engine visibility with a variety of tried and true techniques.
Email Marketing
When you think of email marketing, you may at first think of your own overflowing inbox. On the other hand, think of the emails that you do open. They are the ones that have continued to engage you and become a trusted source of information. What’s helpful with email marketing is that you can actually generate reports that show who is opening your emails, clicking on the links and visiting your website.
Creating an email campaign can take valuable time, but the businesses that have hired us to manage this activity have experienced measurable results. Our team can also create the graphics, content and call-to-action that will get the clicks to lead to new business.
Electric Bricks is much more than a web design company. Yes, we build really beautiful websites. But just as important, we are marketing experts, which means that our mission is to help you grow your business, build trust in your brand, and make more money. As a full-service internet marketing agency we can assist with any online branding or advertising need.
Let’s face it. Now is the time to familiarize yourself with what digital marketing can do for your business. As AI and other technologies emerge, these processes will become even more sophisticated, which is why working with our trusted team can help you leverage them for even greater success now and in the future.
Contact us today to start your new branding and digital marketing initiatives.