Every small business owner knows the importance of attracting loyal customers. However, how do we keep them engaged? Marketing and analytics studies show that about 97% of website visitors leave before taking a desired action.
Retargeting ads are one of the most effective ways to draw back customers you had in the past, but lost interest over time, or have yet to make a purchase. It also keeps your business on top of what matters most, saving you money and time you won’t be able to get back.
Here is a breakdown of how retargeting ads can bring lost customers back.
What Are Retargeting Ads?
Have you ever noticed that after visiting a particular brand’s website or interacting with them on social media, you start seeing their ads everywhere you look? They pop on on your social media feed and even while reading the news online. This is not a coincidence. This is a strategic move in the business world known as retargeting, where ads are shown to people who have already interacted with them online. The ads “follow” them around the web, reminding them to come back where they started.
For example, let’s say you’re running a small jewelry business and someone visits your website. If they don’t buy anything, they may see an ad on Instagram a few days later featuring similar pieces of jewelry they were looking at. This will put your brand at the forefront of their mind, and serves as a gentle nudge for them to return to your site and increase their odds of making a purchase.
Why It Brings Customers Back
When someone visits your site or interacts with your brand online, it means that they’re interested. However, they may not be ready to buy. Retargeting ads can draw them back in and persuade them to purchase since:
It Keeps Your Brand on Their Mind: Potential customers may be close to making a purchase when they get distracted by something else online. Retargeting ads ensure that they keep seeing your name, logo, and products. When they finally feel ready to buy something and are free of distractions, they are more likely to remember and choose you.
It Builds Trust: Even if people don’t buy right away, repeated exposure establishes trust and familiarity. Seeing your brand multiple times via retargeting ads gives people a better sense of who you are, making them feel more comfortable purchasing with you.
It Delivers Personalized Reminders: When people are interacting with your brand, they also want you to know that they are human beings, and not just a profit. Retargeting ads deliver a personal touch that shows them that your brand genuinely cares about giving them what they want. For example, if someone is visiting your website interested in upgrading their kitchen, a retargeted ad for them may look like, “Still thinking about that kitchen remodel? Let’s make your dream a reality.” The ad feels more personal than the generic ones they may see from other companies, making them more likely to buy from you.
For small brands, retargeting ads are a game-changer when it comes to keeping customers around. They serve as a friendly tap on the shoulder to previous visitors, telling them, “Hey! We’re still thinking about you, and we saved you a spot!”
Electric Bricks is here to assist you in navigating your audience’s interests and determining what your retargeted ads should look like. Contact us today to get started.