While many small business owners understand the importance of being engaged on their social media profiles, some of them neglect the timing of when they post. What they don’t realize is that timing makes all the difference in the world in how well your social media posts perform. Posting at the right time helps you reach more people, boost engagement, and ensure that your content isn’t buried by the algorithm before your followers see it.
Here is a breakdown of some of the best times to post on your business social media platforms.
Facebook users tend to be most active during weekdays while they’re on their breaks or lunch hours. Therefore, it is best to post between your local time hours of 9 AM to 1 PM if you want to increase engagement.
Like Facebook, people tend to scroll through Instagram during their downtime on weekdays, with engagement dropping late at night and during the weekends. According to research from Sprout Social, the prime time to post on Instagram is anywhere from 11 AM to 6 PM on weekdays.
LinkedIn engagement peaks during the workweek, especially in the morning when many professionals are starting their day. If you want engagement from fellow business professionals, it is best to post on LinkedIn in the mornings during the work week when they are checking their LinkedIn feeds.
TikTok
TikTok is especially popular with younger audiences, and if your brand is geared toward them, it is important to utilize the platform. Most TikTok users scroll through the app after work or school, or when they’re unwinding for the evening. Posting during the late afternoon or evening will help your content get picked up by the algorithm faster.
Why It Matters
Having a consistent schedule of when you post on social media will absolutely matter since:
Better Timing Means Better ROI (Return on Investment)
When your content performs better on social media without paid ads, you get more value for your time and marketing budget without having to spend extra money.
Your Audience Has Habits
Every brand has a unique audience with different behaviors. Soon enough, you will catch on to these behaviors and establish a social media posting schedule that will draw the most engagement. If your audience mostly consists of those in the corporate world, post during the day during lunch hours. If they are mostly Gen-Z, post on TikTok in the evenings.
Posting during times when your target audience is most active will help your brand connect and grow, all while demonstrating your personality.
For more information about how to leverage your social media and ideal posting times, contact the Electric Bricks team today.