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At a recent conference in Austin, Texas, a Google representative mentioned that “over-optimized” pages could soon be getting penalized and could suffer in their SERPs (search engine results pages). If you thought SEO was a “once-and-done” task you couldn’t be more wrong. Google has proven time and again that their definition of good content and well-formed pages is a moving target. Don’t keep up with them and your site could really suffer.