Emails that include images attract greater attention than text alone. Some studies report the use of visuals can increase click-through-rates by 42-percent. Images that are powerful and relevant can create an emotional impact and make your email stand out
Benefits of Images
Images make a statement. Our brain is wired for visual content. Studies show that people retain 80-percent of what they see.
Tips for Using Images
Be Real. Make sure the photos you choose are relatable and create an impact. Find creative ways to showcase your brand and how it works.
Be Creative. Use images that complement the text to help deliver its message.
Maintain Consistency. Email recipients should be able to recognize you. The colors, design, style, and images you use should reflect your brand identity.
Watch the Size. Use the proper tools to keep your pictures the right size so they aren’t distorted. Also, be sure the file type is correct before uploading your images.
Device Compatibility. Subscribers are going to view your email on different devices and web browsers. Send test emails to ensure the images look good.
Relevance. The image you use must reflect the body of your email and successfully get an idea across.
Use Free Resources. Take your own pictures that capture your team, product or service in action. There are also free online photo resources available. Use only royalty-free images.
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