When was the last time that you took a close look at your website? Whether you have a small or large business, sell goods or services, ideally you should take a fresh look at your website at least twice a year. Business owners often get so caught up in running their business that they forget to ensure that their website is still reflecting what their current and prospective customers need to know about their brand.
Is Your Site Still Communicating Your Vision for Your Brand?
Visuals
Photos are what entice visitors to your site to take a closer look. Are yours up-to-date and still reflective of your products or services?
Links
When was the last time you checked to see if all of the links still work and more importantly take a visitor to information that is still relevant?
Updated press/testimonials
Out of date press or testimonials give the wrong signal to prospective customers. Any press, testimonials or even awards, should be as updated as possible as they signal that your company is growing and thriving.
About section
The “About” section is one of the most important areas on your website as it is often what people read first. Does yours provide a fresh perspective on your company and what makes it unique?
Communication Options
Thanks to AI and other technology, people are used to getting information quickly. Do you offer ways for customers to contact you and receive replies in a timely manner?
What are your competitors doing?
Have you taken time to see what your competitors are doing and how they are using their website to differentiate themselves?
Still helping your business to grow?
If your website has stopped generating new business, it may be time to consider a complete redesign to best represent where your brand is today.
The talented team at Electric Bricks can not only build a highly functional site, but they also work with you to ensure that your website is updated and is communicating the vision for your company. Contact us today to learn the various website services we provide and take that first important step in seeing your website with a fresh eye.