It’s getting more difficult to use Facebook ads and other social media platforms to reach a target audience. Personalized email marketing is the way to go if you want a stronger chance of success. Here are some tips to help you achieve your goals.
What is an Email List
An email list is a collection of email addresses a business receives from people who express an interest in their product or service. Individuals must choose to opt-in to receive emails.
Email List Benefits
- Personalized interaction with customers.
- Higher engagement rates.
- Targeted Email Marketing.
Ways to Grow an Email List
Pop-up Forms
Pop-up forms can be timed, scroll-triggered, show up at exit time, or be a full-screen overlay. Use them properly so they don’t annoy users.
Use Lead Magnets
Lead magnets provide immediate value in exchange for an email address. Offer an exclusive resource such as a template, ebook, guide or webinar.
Greet New Subscribers
Once a visitor signs up, send out an automated welcome email. People are more likely to open an email right after they take action.
E-Commerce Sites
If you have an e-commerce site, show an email sign-up option during checkout. Highlight the benefits of joining your list.
Blog Sign-Up Forms
Include sign-up forms in your blog posts. Put the forms in strategic places to capture readers and convert them into subscribers.
Use Email Marketing Tools
Take advantage of tools offered by email service providers.
Electric Bricks has the expertise and experience to bring your digital marketing efforts to the next level. Our marketing experts can help you plan your email marketing campaign and develop a call to action that works. Wanna Build Something with Electric Bricks? Call us at 631-909-1004 to get started.