Reading Time: 2 minutes
As a business owner, you have many important decisions to make that can affect the success of your company, especially if you rely on online marketing efforts to grow your business. At a time when there are many emerging technologies, it’s sometimes best to hire experts who are fully engaged and have years of hands-on experience as well as a firm grasp on the new digital information that seems to emerge every day.
Articles by Jan Madura
You are Committed to Redesigning Your Website – Now What?
Reading Time: 2 minutes
Redesigning your website is always an exciting proposition and one that you may have had on your “to-do” list for a long time. Once you have made the commitment to embark on this project, hiring a web design company is actually just the first step in the process. There are many things that you can do to ensure that the process flows smoothly and prevent any delays towards the on-time completion of your site.
Email Marketing – Maximizing Engagement
Reading Time: 2 minutes
What’s the secret to getting customers to look forward to opening marketing emails from you, especially when everyone’s inboxes seem to be overflowing on a daily basis? This crucial avenue keeps customers actively engaged with your brand and in turn optimizes your revenue stream. Often small business owners put this type of activity on the back burner and promise themselves they will eventually find time to do it, but instead, now may be time to consider hiring the experts at Electric Bricks to support this crucial marketing activity.
Does the Font on My Website Matter?
Reading Time: 2 minutes
One of the most overlooked features on any website is the font size and style. If your website is too difficult for the average person to comfortably view, you could be losing customers before they even learn what makes your company or product unique. This crucial design decision should not be made casually, but instead with direction from a seasoned design professional.
Custom Designed Site VS. Squarespace
Reading Time: 2 minutes
It can often be overwhelming when first setting out to design a website for your business, especially when budget is a consideration. Oftentimes small business owners think that going with a predesigned template like those offered on Squarespace may be the way to go and save them money. In actuality, going that route may severely limit how well you can highlight what your brand has to offer customers and what makes it stand out.
What Makes a Good Brand Tagline
Reading Time: 2 minutes
One of the first things to be considered when designing a new website for your business is the development, appearance and placement of your company tagline. Many small business owners underestimate how crucial that is in the overall success of their business and how pivotal it is to gaining long term recognition for their organization.
To Blog or Not to Blog…
Reading Time: 3 minutes
So, you’ve got a website for your small business. That’s smart. You devoted a good amount of effort to get it designed and in working order. Now what? How do you get more use of your site and make it more relevant to your customers? Start a blog section! Here’s how it works…
Was Your Website a “Once-and-Done?”
Reading Time: 3 minutes
If the answer is yes, your competitors may be quickly passing you by! Whether you just created a new website for your company or finished it up a year ago (or longer), when was the last time that you updated it or checked it against your competitors?
Is Your Website Helping or Hurting Your Business?
Reading Time: 3 minutes
Your website is an essential representation of your overall brand. If it’s not performing at an optimal level, it can quickly and negatively impact the long-lasting impression it makes on a potential customer.
What’s Next for Your Website?
Reading Time: 4 minutes
Whether your website is a year old or ten years old, it is probably time for a detailed audit. If you want your website to be as productive as possible and contribute to the growth of your company, then you need to think of it as a living entity. If you don’t, it will become stale and look outdated sooner than you think!