Let’s face it. Running a business can push and pull you in many different directions and it sometimes feels like spreading the word about a new product or service can quickly get pushed down to the bottom of your “to-do” list every time. In reality, posting new information on a regular basis is great for Search Engine Optimization (SEO) which Google uses to rank where your site appears online. More importantly, it shows your customers that you take them seriously and want to keep them informed about your business.
Articles by Jan Madura
Spreading The News: Blogs are an Easy Way to Communicate New Products and Services
Reading Time: 2 minutes
Digital Marketing Redefined: Why It Matters More than Ever
Reading Time: 3 minutes
The world of branding, marketing and communications have gone through drastic changes in just the past few years. With the advent of bloggers and social media influencers and their ability to dominate social media platforms with just one post, it’s changing the way that even small businesses approach how they can most effectively entice customers to learn more about the goods and services that they offer. Loosely defined as digital marketing, smart business owners need to use the many tools that are available to create a powerful online presence.
Digital Marketing 101: Why it Matters More than Ever
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Many small business owners are under the mistaken impression that just building a beautiful website to highlight what their business offers and provide contact information is all that their customers need. In today’s fast paced and competitive world, it’s crucial to also take advantage of all of the digital tools that are available in order to help your business succeed.
Does Your Company Have a New Story to Tell Your Customers?
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Often times businesses make the mistake of thinking that once they build a site and establish an online presence, they don’t really need to think about it anymore. Today, that couldn’t be further from the truth. Ideally you should view your site as a place where you can not only showcase new products and services, but also highlight the ever evolving story of your brand.
The Google Search Console – Why Your Website Needs It
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Search engine optimization (SEO) is a term that most business owners are familiar with. While most know that it’s important for their businesses to quickly appear at the top of any random topic related search done on Google, few realize just how sophisticated the tools have become to ensure that.
Update 2025: Time to Refresh Your Website?
Reading Time: 3 minutes
In just a few quick years, the value of having a social presence online has grown by leaps and bounds. Whether searching for a local business or making a purchase, online is the first place a potential customer will go to see the products they are looking for and the services they need. If they can’t locate your website and learn about your brand, odds are the growth of your business could be greatly affected.
Does the Contact Section on your Website Frustrate Your Customers?
Reading Time: 2 minutes
Have you ever visited a website, wanted to reach out and contact someone from the business or organization, only to find you can’t even send a message? There are many reasons why businesses today don’t leave an immediate way to contact them, one of them being short on staff, but it’s a sure way to frustrate a visitor to your site. The last thing you want to have happen is to have someone move on from your site, to a competitor who does provide a quick way to get in touch.
Adding a Blog Section to Your Website Provides Many Benefits
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One of the most underestimated features of a successful website is including a blog section. Updating your website with fresh content is great for search engine optimization (SEO), but more importantly it shows your customer that you want to keep them up to date about your products and services. Many businesses don’t realize that if they don’t continually add to their blog/news section , it can send a subtle signal that the company is not serious about their brand remaining current and relevant.
The Ratio of Photos to Wording on Your Website Matters
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Business owners often underestimate the importance of not only having photos on their website, but also the type of images that are featured. Due to the emergence of social media, people have much shorter attention spans and respond more to visuals, so featured photos can now become crucial selling tools to help draw in a visitor to your site.
Is It Time for a Website Refresh?
Reading Time: 3 minutes
As a business owner, you probably wear many hats to keep your organization running smoothly. We understand that updating your website may not be the first thing on your mind. However, your website can be one of your most effective selling tools.