To Blog or Not to Blog…

So, you’ve got a website for your small business. That’s smart. You devoted a good amount of effort to get it designed and in working order. Now what? How do you get more use of your site and make it more relevant to your customers? Start a blog section! Here’s how it works…

small business blogging

The more information that you can provide on relevant topics that are important to your customers and reflect the products and messages you want to relay to them, the more they will be enticed to visit your site on a regular basis. Consumers are hungry for in-depth descriptions about your goods and services, and viewing information online assists them in making informed buying decisions. Odds are, if you take a look at your competitors, both large and small, you would see they routinely post new snippets on their site about the things they do and the products they sell.

Why Business Blog?

Here Are Just a Few of the Reasons Why a Small-Business Blog or News Section Makes Sense:

  • Keep your current customers informed about your products (existing or new)
  • Attract new customers and in turn increase sales/build your brand
  • Alert customers about upcoming company and industry events
  • Publish important information about changes or improvements at your company
  • Continue to make your website fresh and engaging
  • Build trust and credibility
  • Establish your business as an expert or authority in your industry
  • Don’t have the resources to routinely engage in social media? A blog can be a viable outlet for you to still gain important exposure
  • Posting a blog helps Google rank your website higher and more people will see it during a search!
small business blog writing services

Electric Bricks Can Help

Ask many small-medium size business owners and they’ll tell you that they don’t have the time or resources to organize or maintain a blog on their site. Unfortunately, what they don’t realize is this relatively small investment can have a huge impact on the success of their business. That’s where Electric Bricks comes in. Our staff or professional content writers can work with you to come up with relevant topics for your blog, research and write the articles, and then submit them to you for your approval. Once you sign off on them, we’ll even post them to your site and social profiles along with high-quality images so they really shine.

If you’d like to learn more about our content writing services give us a call at 631-909-1004 or send us a few details using the form below.

small business blogging & writing service

How to Get Started?

  • Identify topics that are important to your business that you want customers to know about: new product features, an upcoming event, a special service that sets you apart, etc.
  • Set a schedule of how often you want to post information – blogs don’t have to be lengthy to be successful and sometimes the shorter the better, but the more frequently you post, the more chances you have to engage with a new audience.
  • Identify who in your organization has the knowledge needed for the blog topics.
  • Consider if someone in your organization can write news and blog articles or if you need to hire an outside writer, like Electric Bricks.
  • Decide if someone internal to your company can actually make the post on your site (some are designed that way) or if you need your website host to put up your blog. All sites built by Electric Bricks can be updated by the site owner or we can do it for you.

Once you have the answers to the above, you can make an educated decision about whether or not to host a blog on your site and what type of budget you would need in place to accomplish that. If you do proceed, you will be pleasantly surprised at the increased search engine visibility your site will have and the new customers you can potentially attract with a specific interest in your business.

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