Grow Your Business with Social Media Marketing

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If you are not using social media for your business, you could be missing out. Big time!

Social media is one of the most cost-effective marketing tools that can be used to improve your brand awareness. By applying a good social media strategy, it can help you significantly increase your brand recognition and help you grow a wider audience for your business.

The Three E’s

Social media is where online users go to consume interesting information, share content that interests them, and engage in conversation. Having said that, your social media postings should incorporate the Three E’s: engaging, entertaining and educating for your audience. People like to read informative and interesting material, so give them that as often as you can in your postings. They will then be more likely share the information with their family and friends, allowing your posts to reach even more potential customers.

The more you engage and communicate with your audience, the more chances you have of conversion. Communication and engagement is one of the ways to win their attention and convey your brand message.

social engagement

Not only does posting on social media improve your online visibility, but it also improves brand loyalty and increases customer retention. Since developing a loyal customer base is one of the main objectives of any business, customer satisfaction and brand loyalty normally go hand in hand. Customers appreciate the fact that when they post comments on your page, they receive a personalized, timely reply. Regularly interacting with your customers proves that you and your business care about their needs and concerns.

sharing content

Increase Website Traffic

One of the other benefits of posting to social media is that it also helps increase traffic to your website. By sharing content on social media, whether it’s a story about a big settlement win or a fundraiser that the company organized, you give users a reason to click through to your website. The more quality content you share on your social media platforms and link it back to your website, the more inbound traffic you will generate to your site.

By giving your business brand the social media touch, it will speak to your brand validity, integrity, and constancy. No matter what industry you’re in, social media offers the opportunity to establish your brand as a thought leader.

Think of it this way – your target audiences are already on social media platforms like Facebook, Twitter, LinkedIn, and Instagram – by sharing posts on these sites, you will be able to raise brand awareness and generate interest from potential customers.

How Social Media Ads Differ from Paid Search

The major search engines each have their own platform for advertisers. For Google it’s called Google Ads. Paid search ads, also known as pay-per-click (PPC) ads, appear at the top of the search engine results page (SERP). Just like the organic search results, PPC ads are driven by keywords in a search query. They can also be targeted based on other factors, such as location, demographics, past search behaviors, and even past interaction with your website. To ensure you’re reaching your target audience, you bid on keywords that are most likely to be used for the products or services you provide.

Advertising on Facebook, on the other hand, allows you to target users based on their interests, rather than a keyword search. For instance, if you sell golf clubs, you can create an ad campaign that specifically targets users who’ve expressed an interest in golf. You can also target your audience demographically and geographically. This means you can focus your ads on users of a specific gender or age group in certain zip codes who are more likely to do business with a local company. This can significantly increase your conversion rates.


Getting Started

If you’re ready to explore the possibilities of social media for your business, whether it’s creating posts the start conversations and drive traffic to your website, or you want to reach a larger and more targeted audience with a campaign designed to increase your bottom line, the crew at Electric Bricks has the experience to help you every step of the way.

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