Adapting to the “New Normal” with Digital Marketing

The COVID-19 pandemic has had a profound impact on all of us. The ways in which we live our lives have taken a dramatic shift, and many of these changes may be continuing far into the future. So how can businesses learn from these uncertain times to adapt for maximized success in the years to come?

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The Importance of ADA Website Compliance

The Americans with Disabilities Act (ADA) was enacted in 1990 to prohibit discrimination against people with mental and/or physical disabilities.

The ADA was initially signed into law to address and enforce three main issues nationwide:

  • Equal employment opportunity standards
  • Equal access to state and local government services (i.e. public transportation and public housing)
  • Equal access to public accommodations and commercial facilities (i.e. grocery stores, hotels, etc.)

The Standards for Accessible Design were added to the ADA in 2010, and over the past decade the regulations laid out within this addendum have been legally interpreted to encompass website accessibility.

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Easing the Burden (Somewhat) During These Crazy Times

This is a message to all of Electric Bricks’ clients. So, raise your hand if you’re thinking about cash-flow right now. I know I am. It’s the grease that keeps our machines running smooth. But right now, when the whole world feels like it’s holding it’s breath, cash may be in short supply. I know many of our clients provide products or services that are not considered “essential”. That means you either had to close your store or office completely (and indefinitely), or your trying to operate remotely (if you can) and hang on to your employees until the dust settles. Electric Bricks is in the same boat but, it the spirit of “we’re all in this together”, because I truly believe that we are, I am instituting the following changes that will hopefully make some small difference for you.

Updated Billing Policies:

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Open for Business, Ready to Help

In this very surreal moment, I wanted to take a moment to let all of our friends and clients know that we sincerely hope you all stay healthy and take the necessary precautions to keep yourselves, your families, and your coworkers that way. And while we at Electric Bricks have no illusions that the services we provide are in any way critical or even entirely necessary at a time like this, I wanted to extend any hand I can to my fellow small business owners at a time when we are all feeling a tremendous amount of anxiety, not just about the health of our loved ones, but about the health of our companies. The economic impact the COVID-19 pandemic will have cannot be underestimated, and I have a feeling that small business owners, like us, will bear the brunt of the fallout. But, like you, I’m not going down without a fight!

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Email Marketing 101

In 2019 there were 3.9 billion email users throughout the globe, and that number is expected to grow to 4.3 billion in 2023. With half of the international population expected to have an email account in less than five years, email marketing is an integral aspect to any digital marketing plan.

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Welcome to the Electric Bricks Office

We moved into our new office, located at 180 East Main Street, Suite 105A in Patchogue, back in June of 2019. That was less than a year ago, and it’s amazing to look back and see everything we’ve accomplished since we first walked through the front door.

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Happy Holidays from All of Us to All of You!

Wishing Everyone a Safe & Happy Holiday Season & a Prosperous New Year!

Please note that Electric Bricks will have limited office hours during the weeks of Christmas and New Years.

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Happy Thanksgiving from Electric Bricks

Happy Thanksgiving from your friends at Electric Bricks!

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Moriches Field Brewery Visits the EB Office

Since opening our new office in Patchogue many of our clients have stopped in just to say hello or to meet with us to discuss their future marketing plans. Yesterday we had a visit from Rich Flynn, the owner of Moriches Field Brewing Company. We recently launched his new website and he came in to spend some time learning some best practices.

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Facebook Marketing 101

If you’ve paid any attention to the news over the past few years, you’re probably aware that Facebook has faced its share of potential PR nightmares. Politics and privacy concerns aside, the most recent Pew Research Center study shows that 69% of Americans are still using Facebook. This puts Facebook slightly behind YouTube as the second most used social media platform in the US. Instagram is showing a healthy growth trend in its third-place spot; however, Facebook owns Instagram, and their advertising platforms are somewhat intertwined.
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