Visibility has become the new litmus test for small business owners. Let’s face it. You could have the world’s best products or services, but without having exposure to potential new customers to grow your business, it could quickly go nowhere. At a time when social media dominates, it’s even more challenging to be “seen” when hundreds, if not thousands of images flood our phones every day. Your competition could even be posting many of them.
Being visible requires being strategic. That’s where the experts at Electric Bricks can step in and provide the guidance you need to ensure that you have a viable presence with your current consumers, and allow you to further enhance the community that you have started to build. While this may seem like a luxury when you are so busy running the day to day operations of your company, trust us, it’s now a non-negotiable factor for ensuring your long term success.
A recent article by MIT Sloan Management Review said it best “Transparency has changed how organizations grant authority. In a system built on peer recognition and client trust, the ability to project competence visibly — through clear communication, consistent behavior, and aligned digital presence — now anchors personal reputation. Those who master visible legitimacy become the reference points that others follow.”
Where To Begin?
It goes without saying that having a viable website is the first place to take action, but that is just a first step. If no one ever finds your site, then it can never do what it was designed to do – help you grow your business. By building a site, you can then add a variety of other resources to enhance the attraction to your brand.
E-COMMERCE WEBSITE DEVELOPMENT
These days, everything you want to buy seems to be a simple click away. According to usafacts.org “In 2024, Americans spent $1.2 trillion on online retail, or a record 16.1% of the $7.4 trillion spent on retail overall. This is nearly two percentage-points higher than 2022, when 14.4% of retail sales happened online.” Consumers of all ages have become savvy about doing the majority of their shopping on their mobile device, which also highlights why the ability to sell items from your website is a must in this digital age. At Electric Bricks, our team of experts can construct your e-commerce site so that it works seamlessly across any device or screen, which means your customers can find you and shop any time of the day or night.
SOCIAL MEDIA MANAGEMENT
The thought of maintaining an active social media presence can overwhelm even the best intentioned small business owner. Gathering content, deciding what to feature and even what time of day to post can be exhausting and can quickly take precious resources away from running your company. The social media experts at Electric Bricks can manage all of your business’s social media accounts and help you decide which platforms make the most sense for you and your customer base. Whether you choose to be on Facebook, Instagram, LinkedIn or prefer other avenues to talk about your goods or services, we can help you optimize your brand stories and increase your visibility in the right place and at the right time.
GOOGLE ADS & SEARCH ENGINE OPTIMIZATION
Visibility is what matters when it comes to search engine optimization. If your website link continually shows up lower than your competitors when someone does a search, sooner or later your profitability will begin to drop. On the other hand, being the first name they see, can help to attract both current and potential new customers. We have Google Ad specialists on our team who are experts at developing strategies to get you in front of the right customers, with the necessary messages and positioning.
BLOGS
What many small business owners don’t realize is how powerful it can be to host a blog section on your website. Blogs help you to become visible by telling your unique stories and what can quickly set you apart from others that may offer the same goods or services. Showcasing current and relevant articles on a consistent basis lets your customers know that you take them and your business seriously. It’s also a great place to tease new products or services that you may be offering in the future to help keep them interested.
Fun fact: Updating your website with fresh content is great for search engine optimization.
To explore more ways that we can help your company become more visible, contact us today. We can be your trusted digital marketing partner and provide a framework to set you on the road to success.