Articles by Megan Quinn

The Best Times to Post on Social Media (and Why It Matters)

Megan Quinn 2025-11-25
Reading Time: 2 minutes
While many small business owners understand the importance of being engaged on their social media profiles, some of them neglect the timing of when they post. What they don’t realize is that timing makes all the difference in the world in how well your social media posts perform. Posting at the right time helps you reach more people, boost engagement, and ensure that your content isn’t buried by the algorithm before your followers see it. 

Here is a breakdown of some of the best times to post on your business social media platforms. 

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How Retargeting Ads Can Bring Lost Customers Back

Megan Quinn 2025-11-12
Reading Time: 2 minutes
Every small business owner knows the importance of attracting loyal customers. However, how do we keep them engaged? Marketing and analytics studies show that about 97% of website visitors leave before taking a desired action.

Retargeting ads are one of the most effective ways to draw back customers you had in the past, but lost interest over time, or have yet to make a purchase. It also keeps your business on top of what matters most, saving you money and time you won’t be able to get back. 

Here is a breakdown of how retargeting ads can bring lost customers back. 

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How Your Small Business Can Compete With Big Brands Online

Megan Quinn 2025-11-05
Reading Time: 2 minutes
In today’s day and age, small brands are up against massive companies with large budgets and teams. Thankfully, there are endless technological advancements you can use to your advantage as a small business owner to compete with larger brands. All it takes is a few personal and authentic touches to appeal to your desired audience. 

Here are some of the most effective ways to achieve your goals. 

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How to Get the Most Out of a Small Marketing Budget

Megan Quinn 2025-11-03
Reading Time: 2 minutes
Some small business owners may assume that for their brand to be successful, they must have a large budget. However, this could not be further from the truth. Making a big impact is all about strategic spending and focusing on what brings the best return for your time and money. 

Here are just a few wise and cost-effective ways to get the most out of a small marketing budget. 

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Common Signs It’s Time to Redesign Your Site

Megan Quinn 2025-06-25
Reading Time: 3 minutes
Your website plays a critical role in the success of your overall brand or company. It directly impacts how your visitors will perceive your site and interact with your content, whether it be making a purchase, filling out a form, or requesting a specific service from your brand. 

A well-designed website is so much more than just visually appealing to potential customers. It is a strategic business asset that will allow your brand to flourish and help more people understand what your mission is all about. 

It is important to keep up with the latest website design trends if you want to start seeing some real progress with your company. Here are some common signs that indicate it is time for a site redesign. 

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What to Expect From an SEO Audit

Megan Quinn 2025-06-17
Reading Time: 2 minutes
Optimizing for search engines, commonly known as SEO, is a crucial of the overall success of your website.  It directly impacts how discoverable and trustworthy your business is online, drives intent based traffic, and improves the overall user experience. 

Allowing your site to undergo an SEO audit will allow it to flourish and gain a bigger audience. The process involves reviewing various elements of your site that impact how search engines index and rank your content in comparison to others. This gives you a better understanding on what works best for the site and what features will allow for improved user engagement.

Here are some things you can expect from an SEO audit. 

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How to Target the Right Audience with Social Ads

Megan Quinn 2025-06-11
Reading Time: 2 minutes
Reaching the right audience with your content is crucial for the overall success of your site. The more your audience can connect and engage with your site’s content, the better. One way to do this is by ensuring that you are targeting the right audience with social ads that will encourage them to remain on or return to the site. This can be achieved through strategic planning and the use of the right tools. 

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How Speed Benchmarks Could Help Your Website Load Faster

Megan Quinn 2025-06-05
Reading Time: 2 minutes
When visitors are trying to obtain helpful information from your site, they don’t want to wait around just for the site to load. If it takes an excessive amount of time for them to access what they need, they will likely just exit the site with a minimal chance of returning. 

Thankfully, there are industry-recognized speed benchmarks to ensure your website loads quickly and performance is optimized. 

Website speed benchmarks are performance standards used to measure and compare how quickly a website loads and renders. Here are a few common examples of website speed benchmarks that will help you understand your site’s efficiency and identify any areas of improvement. 

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Common Website Design Mistakes to Avoid for Better User Experience

Megan Quinn 2025-01-28
Reading Time: 2 minutes
Part of launching a successful brand is creating a well-designed website that engages visitors, propels conversation, and enhances the overall user experience.
However, there are some common mistakes that people make when first launching a website that can hinder the site’s prosperity.

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How to Create a Website That Converts Visitors into Customers

Megan Quinn 2025-01-22
Reading Time: 2 minutes
Building a website involves more than just grabbing viewers’ attention. It should transform these viewers into paying customers. When it comes to gaining customers via websites, it all comes down to strategic design, engaging content, and a seamless user experience. Here are just a few tips and tricks to help achieve a website that draws in more customers.

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