Your website plays a critical role in the success of your overall brand or company. It directly impacts how your visitors will perceive your site and interact with your content, whether it be making a purchase, filling out a form, or requesting a specific service from your brand.
A well-designed website is so much more than just visually appealing to potential customers. It is a strategic business asset that will allow your brand to flourish and help more people understand what your mission is all about.
It is important to keep up with the latest website design trends if you want to start seeing some real progress with your company. Here are some common signs that indicate it is time for a site redesign.
Not Mobile Friendly
A Statista study found that about 62% of global web traffic comes from mobile devices, indicating that most people are browsing the Internet on their phones. If people have difficulty pulling up your site or there are obvious design flaws, such as blurry images on their phones, they will be far less likely to return.
Having a responsive website that is mobile-friendly is crucial in today’s world, where most people are ditching their computers and accessing the Internet through their mobile devices. It will improve user satisfaction and SEO rankings if your site is something that can be viewed from any screen. You can make your website more mobile-friendly by optimizing clear images, making the buttons and links large enough for users to see and click on with their fingers, and using legible fonts for readability.
Poor Search Rankings
There could be several issues on your site that are preventing it from performing well in search rankings. Poor SEO, improper link redirects, copied content from other sites, missing meta titles and content that lacks value or relates little to your overall site are just a few examples of what could be preventing search engines from understanding and indexing your content, putting it at the bottom of search rankings compared to other sites that don’t have these issues.
Thankfully, a comprehensive SEO audit will help identify the problems associated with poor search rankings and allow you to fix them.
Low Conversion Rates
A low conversion rate means that only a small percentage of your website is visitors are taking the desired action intended for your site, such as making a purchase or requesting a quote. For example, if 1,000 people visit your site and only 10 of those visitors take the desired action, your conversion rate would be 1%.
Low conversion rates impact your website and business since you’re likely focusing on the wrong issues. If you invest in things like SEO, ads, and social media to generate traffic, and it does not reflect on your site, you’re not getting a return on your investment. Across industries, a “good” conversion rate falls between 2% to 5%.
If your conversion rate is poor, you can improve it by using A/B testing on your forms and page layouts, simplifying the user experience with legible fonts and easy redirect links, improving the overall speed of the site, and ensuring that your content matches the search intent.
Outdated Website Design
Technology continues to evolve and change every single day. It is important to keep up with the latest trends that are attracting audiences to ensure that your website design matches them. Your site may be outdated if it contains excessive and blurry stock images, pages filled with bulky text without proper formatting or visual breaks, a lack of clear navigation options, and color schemes that are no longer considered visually appealing. (Many modern Internet users also despise aggressive pop-up ads that hinder their experience.)
A website design that is visually appealing and easy to navigate will bump up traffic significantly. Here are just some of the latest website design trends of 2025 and future predictions for the years ahead.
Revamping your site is a lot to process, and you may be struggling with where to start. Luckily, we’ll make the first step easy for you. Start by contacting the Electric Bricks team today at 631-909-1004 or visit us online.