Part of launching a successful brand is creating a well-designed website that engages visitors, propels conversation, and enhances the overall user experience.
However, there are some common mistakes that people make when first launching a website that can hinder the site’s prosperity.
Here are just a few examples of website design mistakes to avoid to improve the user experience and increase the odds of a reputable brand.
Slow Loading Times
If your site takes a long time to load content, users can become bored and frustrated, exiting the site before they have the chance to take in all of your important content.
To reduce the risk of slower load times, a content delivery network (CDN) should be used to improve speed. Minimize the use of unnecessary scripts, and optimize images and videos for web use.
The Overuse of Pop-Ups
Many sites contain an excessive amount of pop-ups that disrupt the visitor’s experience and drive them away. When they click on a site, they don’t want to be bombarded with random ads.
If you must include pop-ups, you should limit them to ones that will promote your business and grab visitors’ attention, such as newsletter sign-ups and special offers.
Inconsistent Design Elements
While some people may believe that incorporating different fonts and styles into their site may help it appear trendier, this may actually backfire and drive audiences away. If there are different design trends happening at once, it can become overwhelming and sensory overload for viewers. Instead, try to stick to a consistent color palette and typography.
Neglecting SEO
While it may not seem too important in the grand scheme of building a website, optimizing keywords leads to increased search engine rankings and overall traffic to your site. Focusing on SEO is a crucial component of your site’s success. Use descriptive meta tags, titles, and URLs. Use header tags for structure and optimize images with alt tags.
For more information about what to avoid while building your website, contact us today!