Business owners often underestimate the importance of not only having photos on their website, but also the type of images that are featured. Due to the emergence of social media, people have much shorter attention spans and respond more to visuals, so featured photos can now become crucial selling tools to help draw in a visitor to your site.
How Many Images?
While there is no exact formula to follow, what is important is to feature some type of pictures on your site that complement any descriptive wording that is used. A good rule of thumb to follow is to have at least two to three photos per page. This serves two purposes. The first is to entice the reader to want to learn more, and the second is to break up any lengthy copy that a visitor to the site may hesitate to read. It’s always useful to have a few photos featuring people, since it helps the reader make a quicker connection with what they are seeing.
The Use of Stock Photography
There are various websites that offer stock images for pretty much any product or scenario that you may need to represent your business. While there is a cost associated with using these images, they are professionally done which can help to provide your site with a more polished look.
Website Photos Can be Repurposed
Small businesses often don’t have the funds to pay for a formal photo shoot, but sometimes it is worth the investment. Using shots of your actual product, services or even team members helps to give your site a more personal and authentic look.
At Electric Bricks, our creative team of web designers are always ready to assist with determining the number and type of photos that can help your brand to stand out. Please fill out our contact form or give us a call at 631-909-1004 to learn more.