Adapting to the “New Normal” with Digital Marketing

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The COVID-19 pandemic has had a profound impact on all of us. The ways in which we live our lives have taken a dramatic shift, and many of these changes may be continuing far into the future. So how can businesses learn from these uncertain times to adapt for maximized success in the years to come?

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Keeping an Open Line of Communication

Maintaining a successful business requires the ability to interact with coworkers and clients both seamlessly and effectively. During this pandemic, phone and email have remained critical means of communication; however, a lack of face-to-face conversation can be problematic. When attempting to sell a product or have a productive interaction with a coworker, a phone call or email thread are not always sufficient.

Applications with video conferencing features like Zoom, Skype, and Microsoft Teams have been around for years; however, their full value has truly become evident during this pandemic. The ability to put a live face to a name or to screen-share documents can exponentially improve the overall quality and productivity of business communications. Currently, video conferencing is the closest thing we have compared to in-person meetings, and it has been surprisingly effective when properly implemented. I can tell you from firsthand experience that the daily video calls at Electric Bricks have helped keep productivity at levels akin to working in our offices.

Expanding Your Business Digitally

While not all industries can directly benefit from digital expansion, there is a large percentage of businesses that can still bring on new clients or increase sales revenue by implementing available technologies and updating their marketing strategies.

E-Commerce Expansion

Many local businesses have suffered during this pandemic, but the inability to let customers walk in the door doesn’t have to prevent new sales opportunities. Creating a website with secure e-commerce functionality can virtually give customers access to your store. If you aren’t comfortable building an e-commerce website on your own, Electric Bricks can handle the heavy lifting. One of the best aspects of having a fully functional e-commerce website – you’ll be able to continue profiting from it even after your doors have reopened.

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Contact-Free Pickup & Delivery

You have probably been bombarded by advertisements mentioning “contact-free pickup and delivery” since the beginning stages of the COVID-19 pandemic. Nearly every major corporation with brick-and-mortar storefronts seems to have altered their marketing messaging to include this phrase. The fact is that informing and reassuring customers that they have a safe, easy way to obtain your products has become a necessity. And this trend doesn’t show signs of stopping even after we make it through the pandemic. Business as usual is in the midst of taking on an entirely new meaning, and we all may need to adapt in order to thrive.

It is important to make it as easy as possible for customers to place pickup or delivery orders, and this brings us back to the idea of e-commerce expansion. Implementing a mobile-friendly, easy to use online order form can help prevent your business from losing potential customers.

Providing a Helping Hand

At Electric Bricks, our team of web design and digital marketing experts are here to help your business prosper. We can provide you with the tools necessary to achieve success within the constantly evolving digital marketplace. Contact us today for a free consultation and learn how your business can grow during the uncertain times we are all currently experiencing.

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