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Matt Cutts, head of the webspam team at Google, posts regular videos on his YouTube channel, Google Webmaster Central, for website owners to better understand how to build sites that Google will index well and offers advice on what not to do to ensure you don’t get dropped from the SERPs (search engine results pages). In his latest video he answers the ultimate question: how does Google work? Not easy to answer in under 8 minutes but somehow he manages. Watching this video is definately time well spent for any new website owner. Take a few minutes (or 7 minutes and 45 seconds) and you might learn a thing or two about how you can improve your content to get a little higher in the rankings.